Times may be innovating but that doesn’t mean everything is becoming easier. With the rise of more accessible and affordable marketing mediums, competition is also becoming more and more aggressive. After all, even a single man can fare against big established businesses as long as he has the skill, determination, and the right product.
Take Facebook’s founder Mark Zuckerberg, for example (https://www.theguardian.com/technology/2007/jul/25/media.newmedia). Two decades ago, nobody knew about the name “Zuckerberg.” Nowadays, every search engine in the world recognizes it. Heck, every person in the world probably does – especially those die-hard fans of Facebook who just can’t stop scrolling through their newsfeeds!
But before Facebook even became a big deal, there were far more established social websites like Friendster and MySpace (you don’t know them, do you?). These social platforms had a big head start and yet a man, in his humble dorm room in Harvard, was able to overtake these companies in no time despite their deeply-rooted foundations.
As I said, everything is fair play in the world of business and everyone has got an equal chance at success – as long as they have the right product.
Fast forward to the present time and there’s even more competition online. Now that almost everything is within reach, people are becoming more aggressive at their approach to life. Nobody wants to be pushed around anymore. Not now, when anybody can become their own boss.
The Rise of Independent Online Businesses
Do you know how easy it is to set up shop online? You purchase a domain, put up a website (with the help of web-hosting sites like WordPress or Shopify this becomes even easier), upload a bunch of products on display and voila! You have got yourself an online shop.
If you don’t have the starting capital to produce your goods, you can even put up a service-based business wherein you sell “skills” instead of actual goods. If you have a marketable skill like Photoshop, ghost writing, and whatnot, you can sell it online for a considerable price. If you want to start a business for absolutely zero cost, there are also FREE social media platforms that can help you reach big markets.
The word impossible is non-existent in today’s business dictionary.
This opportunity to sell to a big audience is hard to pass up on and many people who dream of running their own company have started to venture in E-Commerce. In fact, the industry has become so congested with aspiring entrepreneurs and businessmen that it’s hard to get people to notice what you have to offer.
This is where online marketing comes into play.
What Is Online Marketing?
You’ve probably entered a very busy food court once in your life before, right? Imagine it’s lunch hour and everyone is rushing to get their bellies filled and there’s a long line of food kiosks in front of you. As you scan through your food choices, you’d notice how some vendors would be so enthusiastic at inviting customers. More often than not, the stall with the most appealing set-up and energetic people would win the hearts of the lunch goers.
This is basically the reality of running a business online. You have to constantly make noise in the market to get people to look at your product. To know more about online marketing click here.
There are many ways you can do this. We have Email Marketing, Social Media Campaigns, Content Management, Online Advertisements, etc. These online marketing tools and strategies exist to help you reach out to your target market and encourage them to buy what you’re selling.
Among these strategies, one is especially notable: SEO or Search Engine Optimization. And it just so happens that it’s a popular strategy among businesses in Denver too.
What To Look For In A Denver SEO Company
Of course, not any old company would just do. If you want to make waves in cyberspace, you have to know who to trust. For one, it will help save you money. And two, it will save you time. As you already know, time and money are very important in business so you have to know where to place your trust.
If there are three things you should be looking for, they would be: Honesty, Transparency, and Track Record.
A good Denver SEO company would disclose everything you need to know about SEO. They will not try to sugar coat the process and lead you to believe in false and highly impractical promises. They should also be upfront about the costs that you’re going to pay for you to budget your marketing funds better. Transparency is very important for any working relationship.
Lastly, they need to show you proof that they can “walk the talk.” It’s easy to talk about strategies, implementing them and actually making them work is another story. Make sure that you only trust a company that has proven itself time and time again.