All business owners want to grow their customer base. Technology has made it that much easier for businesses, both large and small, to have more reach by getting their businesses online. This is done by creating websites and blog spots where customers can visit to view products and services on offer.
However, having a website or even an online store is not enough. Without traffic to your site, you will not make any sales. Think of it as having a shop that no one visits. Red Tail SEO will give you expert insights such as the following on getting traffic to your website:
This has always been and will always be the number one way of getting your business noticed. Traditional advertising methods such as word of mouth, electronic and print media still work today. However, the last two are quite expensive. Thanks to technology, there are cheaper ways of getting your business advertised such as:
- Display advertising
- Social media advertising
- Paid search
These are tried and tested ways of building your brand and getting your site the attention you desire. As you figure out the paid channels you need to use, your goals for your site should be at the forefront.
Your intention may be to create more traffic or to have more interactions with visitors. If you are looking for hits with the hope of making more sales, then your target should be high commercial keywords as part of your paid search strategy.
Great content is well…great, but it is not enough. The one word that all business owners must have in mind is competition. Chances are you are not the only business offering your particular product or service. The one way to get noticed is by going where the people are; social media.
Twitter, Facebook, Instagram, Google+ and other platforms are great for sharing links to your site and content so that your followers and associates can easily find them.
- Write compelling headlines
Words can be very appealing if used properly. A headline can get people interested in tapping on your link and checking your website out. If you have an uninteresting one, they will scroll on up for more promising content. Sites such as Buzzfeed and Upworthy are great for headline inspirations as they write many different headlines before settling on the one that will attract the most views.
- Do not ignore on-page SEO
SEO is still one of the best ways to create traffic for your site. Therefore, make the most of image alt text, beef up creation of internal links to new content and go hard on your Meta descriptions.
- Guest blogging
Look out for chances to guest-blog on reputable sites. This is another great way to create attention for your website and your product. Reputable websites have scores of followers and visitors flock to them every day. This is therefore a chance to get a share of the attention which will help you build your brand. However, standards for guest blogging are not the same as they were a few months ago. You may need to get some information before you proceed to avoid penalties.
The right information goes a long way in getting you where you want to be with regard to business, so visit websites run by experts such as Red Tail SEO for great insights on how to get people not only visiting your website but also sharing your content on their social platforms for more traffic.