Starting a Facebook page can be a huge help to your business. Social media is everywhere. More and more businesses are using social media to reach their target audience. Facebook itself presents many helpful tools and features that can get your business the attention you are looking for if you know how to use it. You can’t just create a Facebook page and think that it will run itself. Just like any other social media account, Facebook takes time and attention. But once you understand how to use Facebook, you can start driving traffic to your business.
Creating a Facebook page
You have to have a personal Facebook account first. Once you are logged in, you can go to the “options” drop down menu on the top tool bar and click “create a page”. From there, you put in all the information about your business. You can add in basic information like your industry, price range, phone number, email address, mailing address, description, and more. Personalize the page like you would any personal Facebook page. Upload a profile image and a banner for the top of the page. Use these areas to highlight your products, services, or current promotions.
From there, you can start to optimize your page. The more information you add, the more likely that you will be found. Include links to any of your other social media accounts. Then, start sharing your page. Start with your Facebook friends. Send all of them links to like your page. Once you start to gain more followers, you will gain access to more Facebook insights, or statistics, about who and how many people view your posts and click them. These are a great asset in figuring out if your posts are actually reaching people. Facebook even has a great ad program that also helps you gain more followers.
Make sure you post regularly. It can be difficult to post something to every single social media account on a regular basis, but try to stay away from third party posting applications on Facebook. Facebook tends to punish third party posting applications with less visibility than strictly Facebook posts. To help you out, Facebook has a scheduling feature that you can use to plan out and manage future posts instead.
When marketing on Facebook, make sure you keep the demographics of Facebook users in mind. Every social media website has certain demographics. Certain users use one social media site more than others. On Facebook, there are almost equal numbers of men and women, with women being a little higher than men. Most younger generations tend to be on social media, but there are a good number of older users on Facebook as well. Facebook seems to be widespread between genders and ages.
Facebook is a great place to share pictures as well as links to other posts around the internet. With the sharing features, users are sharing content left and right. Take advantage of the instantaneous spread of information by creating a Facebook page for your business. Once you learn how to use Facebook, you can begin marketing towards the right people. Your target audience is out there. Now, you just have to post for them.