Using an email verifier is essential for ensuring the success of an email marketing campaign. When you send emails to your target audience, it can have several fates, the most unwanted being a bounce. Since the email is your medium to have one-on-one conversations with your prospective buyers, you will simply be talking to a wall if you do not verify your email addresses.
Thus, to make things easier, businesses are now advised to use an email verifier. This tool is helping companies achieve their email marketing objectives by performing some crucial verifications. Here they are the benefits:
1. Checking whether an email address is valid
Collecting lots of email addresses is important for your email marketing program. But making sure they are valid is crucial. Sending emails to invalid addresses is just like searching for a home that does not exist. You waste time and money on non-existent prospects. An email verifier has the technical ability to scan your email list, identify bad leads and remove them from your list. Once you run your list through the system, you will get it back clean and you can use it with best results for your future campaigns.
2. Behavior pattern of the recipient
An email verifier can spot recipients who have habit of dumping marketing mails to the spam folder. Such people are simply doing no good to your marketing campaign and are hurting your sender reputation. If you want a better response to your email blasts, an email verifier can help you achieve that. It will remove abuse emails and preserve your reputation. With a good, healthy email list, you will land more of your emails into your customer’s inbox and hit your sales targets more easily.
3. Earning relevant website traffic
An email verifier adds to website traffic, too. The service does so by creating a navigation funnel so that customers are directed to the pages that the business owner wants to see. Thus, it helps generate more numbers off the traffic pool and create a great increase in revenue. The relevance in traffic is also achieved with the help of geo-targeting. The email verifier can earn you traffic from preferred parts of the world. Thus, the business can reach that chunk of buyers who appear in Google analytics record as frequent visitors, no matter where they are located.
4. Better Sending Reputation
Email marketers are aware of how important their sending reputation is. It determines your email deliverability – more precisely, the number of subscribers that receive your blasts. When your email list contains lots of bad leads, your sending reputation suffers. Here is where an email verifier can make a difference, by removing misspelled, dormant, catch-all, abuse or role-based email addresses from your database. Once your reputation improves, more of your subscribers are going to receive your campaigns.
So, hire an email verifier today that does lot more than checking email addresses. It enhances your email hygiene, supports your email marketing program, and can offer additional features to boost your campaigns.