If you’ve been researching SEO and how to drive traffic to your website through search engines then you probably understand how important it is for your site to be on a platform that will allow you to get the best SEO results. In this article, we are going to talk more about SEO and choosing the best CMS.
How to Choose the Best CMS
As you are beginning your research to figure out which CMS is going to work best for you, SEO shouldn’t be the only thing that you think about when making this decision. If you only think about SEO, you may find some other areas lacking and this could cause long term problems with your site.
Some of the other things that you should think about when you are choosing a CMS are:
- Clean coding
- Easy to use
- Easy integration with plugins & tools
Clean coding is very important for your site. If you do not have a site with clean coding, your site can go very slow which means that you are going to hurt your SEO rankings. A couple of SEO ranking factors this would affect are your bounce rate (people clicking and then leaving right away) and your time on page.
A site that is easy to use is a must if you are going to keep it updated, working properly and giving your visitors a great customer experience.
Your CMS should have the ability to integrate with plugins and tools for specific tasks and needs that might arise.
Choosing Your Domain Name
Before you get your website up and running on your CMS, you will need a domain name to point at your website. If you have a company name, that is an easy choice for your domain. If someone already has your site which is your company name, you could call and ask to buy it or there could be some legal actions that you take if your name is trademarked. It is important however, that you first learn how to register a domain name for free, as knowing is “half of the battle.”
Keep your domain name as short and sweet as possible. You want people to be able to remember it and type it into the search bar if they are looking for your topic.
Optimizing Your Site for Search Engines
When you choose your CMS, you want to be able to optimize your site without having to go into the coding to add meta tags and other content. You want to make things as fool proof as possible. At some point, you might want to outsource this work to a wordpress certified developer.
Some of the most important things that you can do with on-page SEO are having the keyword in the title tag, headers, sprinkled throughout the body of the content and in the alt tag on the images. You should also have LSI keywords in your content for relevancy and possibly being able to rank the page for more than one keyword.
On-Page Factors Aren’t All You Have to Think About
No matter what CMS you use, the on-page factors are not going to be the only thing that gives you the results that you want. You still have to get social signals, backlinks and provide a great customer experience.
WordPress.org – A CMS for a Long Term Strategy
When it comes down to the best choice for CMS, 30% of sites on the internet choose WordPress for operating their website. There are many great reasons for this and one of them is because of its ability to provide such a great SEO experience.
Let’s say that you are using Yoast SEO with WordPress. At the bottom of the page, you will see where the plugin has input an additional field for entering your target keywords as well as other information. Type in your target keyword and when you go through the post and input your content, you can check the checklist at the bottom to see how you are doing with your SEO. The plugin also checks for readability so that your content is SEO friendly and user friendly.
While there are other good CMS options on the market, many of them will not allow you to grow and customize as well as WordPress. If you plan on growing a medium to large business, this is a great CMS for you.
While this might all sound complicated when you are getting things set up, once you have your WordPress site in place, you will be able to work through it without much technical knowledge. A lot of what you are doing, especially if you use a page builder plugin like Beaver Builders is dragging and dropping.
If you have no interest in learning how to code, WordPress is a good option for you. You should also note that we are referring to WordPress.org and not WordPress.com which is a totally different platform with varying features which are extremely limited. Make sure you do not put your site on WordPress.com since you will not own the content and it could be taken down at anytime without warning to you.
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