The holiday season gives your business many opportunities to market your product and service to customers in new and unique ways. However, there are plenty of ways to market your business during the holiday whether you own online business, a B2B company, or even a local store. So, what marketing campaigns should you create to get your customers excited about buying from you?
1. Offer Flash Sales
One of the easiest ways to promote your business during the holiday is offering a special holiday flash sale. Don’t advertise ahead. Instead post a quick announcement on Instagram, Facebook, Twitter, and your website the day of the deal and send a quick email to your customers.
You consumers will be so excited with your sales once you have these products you’re offering for flash sales, and they may purchase other items as well which increases revenue for the holidays. You can increase your business traffic if you promote different products on different days.
2. Offer Gift Cards
Issuing gift cards is a great way to show your appreciation and create a great experience for your consumers especially at a time when people are looking for holiday presents for friends, family, business partners, and their neighbor’s cousin’s classmates. Go the extra mile to making your company gift cards stand out by branding them for your business.
For example, if you’re marketing for valentine day, you can give a $10 gift card to every consumer who buys a $100 worth of goods. Display your gift cards in a visible spot of your website. If you want to quicken your sales, you can put a special promotion on them.
3. Send Marketing Emails
If you’re not incorporating holiday text into your email marketing campaigns, you’re making a big mistake. Sending a personal email to your customers informing them about the special holiday sales and promotions is vital. Enticing your customers with fun seasonal emails is a great way to remind them of your existence.
One way to write an email that promotes your business and provides value to your customers is including store pictures, blog about product/service in your store, and any other holiday-related news. Monitor the conversion rate of the emails; note what works and what didn’t.
4. Offer Free Shipping
Free shipping is the best holiday offer you can present if you sell online and want strong sales during the holiday season. Offering just a day free shipping can give your sales a valuable shot in the arm. It’s an effective way to get more customers.
When offering free shipping, make sure your customers know about it. Ensure it’s prominently visible everywhere in your online store or features it in your marketing emails. Customers like it, and it will incentivize them to buy more products from you.
5. Decorate Your Website
Another easy way to draw customers to your online store is to decorate it according to the season. Decorating your storefront for the season will stop people walking by no matter what your business. Add some holiday inspired elements to your website, like snowflakes, ornaments and more. Customers should feel that they’re getting the most of the limited opportunity, even though there’s another holiday season around the corner.
As they look at the décor, their eyes will move to your business name, and some of them may think that your service is what they need. Besides, you also need to upgrades your website and make sure it is running smoothly and be able to handle new customers in addition to existing clientele.
6. Offer Contest or Giveaways
People like to give during the holiday, and that small incentive could provide your business the competitive edge it needs. Contest or giveaways are very cost-effective methods to engage with your customer and build your brand during the holiday. You can get your customer easily excited about your brand with a contest or giveaways.
Depending on how big or small your brand is, you can conduct a contest like a photo caption contest on your Instagram or Facebook page, a simple Twitter hashtag contest or a complex puzzle game is ideal. Try to be more creative and keep the contest relevant to your brand.
7. Blog about Your Store
Do you have a blog about your store? If yes, then you should start writing something about the upcoming holiday sales and promotions. Writing holiday-themed blogs can also provide foot traffic to your store, as well as a boost to your website traffic. You can write blog posts about your favorite holiday memories, or write about a favorite product/service in your store that would make a great gift. Include pictures of your store and staff doing holiday activities.
During the holiday, many people are online, searching for gift ideas for their friends, family, and colleagues. Write listicles for gifts ideas, seasonal trends, and tips and tricks. Not only will your blog provide information and value to your website visitors, but it’ll also help you promote your products or services.
Creating an effective marketing campaign for the holiday season can be financially rewarding. These seven holiday marketing tips we’ve explained above will help you get ready, and get the results you want. So, what are you waiting for? Get started now to make the best season ever for your business. Remember, no matter what holiday or season you market with; just stay consistent with your brand voice.