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SEO Advertising: How Google Ads is Changing the SEO Game in 2019



Saw a drop in traffic even though you’re doing everything recommended in terms of SEO and your PPC campaign?

Let’s get one thing straight: we know the competition in organic rankings has been fierce. With Google getting smarter, the top position needs better, more robust optimization strategies now.

Some people try to bypass that with paid advertising. Even then, Google is adamant in reminding everyone that you can’t pay to win rankings.

When it comes to SEO results though, we know a way to boost the benefits of SEO advertising for your business. Though indirect, we can show you how Google Ads is affecting the SEO landscape.

Why do you need this?  Simple. By understanding Google Adwords, you’ll know how to leverage it for rankings.

This is not pay-on-results SEO – but a way how to get your organic pages a good boost.

Interested? Here’s how.

  1. Play PPC To Grow Your Organic Results

PPC is a great way to complement your SEO. People tend to choose one over the other and compare, but that’s not right. The best way to use both strategies is to have Google Ads support your optimization efforts.

How do you do it? Depending on where you are into your SEO campaign, here’s what you do.

You would want to start targeting low-competition, high-return long-tail keywords. These are easier to rank for to get SEO results.

Once you do that, you can start Google Ads support to high-value moneymaker keywords. These will get people to land on your pages, but the SEO will get you to start.

Once you start understanding Google Adwords and ranked your long-tails, shift your strategy. Use PPC to target commercial intent keywords, while SEO focuses on high-value keywords.

  1. Leverage Content Through Google Ads

We’re sure there’s no pay on results SEO. Even then, there’s a way for you to use paid advertising to rank your pages. The way to do it is to start with good, strong value content. SEO is reliant on content that works, so good organic results stem from it.

Once you have optimized content, use Google Ads support. Use it to get your content, which is a good way to drive traffic and links.

Make people come to your pages through great advertising. Make them stay for the value content. If you want to try it, you can learn more here.

Paid search is a great way to present your business to an audience. When you start your website, you can’t wait for people to find you. Bring it to where people are.

Use proper audience targeting to find the people who might show interest in what you do.

  1. Use PPC to Generate Early Clicks

When you are gunning for a sale, waiting for your SEO results to improve won’t cut it. We all know that optimization will only start working around 3 to 6 months after we start it. Many firms don’t have that time to wait.

By understanding Google Adwords, generate clicks on your pages that show commercial intent. By targeting your landing pages with commercial intent, here’s what happens. You’ll be able to create as much as double the clicks than SEO.

By the time you finish your first campaigns, you should be good. You’ll have SEO help to take over the work done by your PPC. This works like pay on results SEO.

  1. Understanding Google Adwords Remarketing

Remarketing is a way of seeking customers who visited your site at least once. The idea is you want to bring them back to your website for conversion.

Using PPC to get people to revisit you is a great way to boost your SEO results. By showing people that there’s value in your site’s proposition, there’s a good chance that they come back for new products.

Remarketing results in around 96% of people coming back to perform the desired action or make a purchase. This means more traffic and link authority for your website. With Google Ads support, you get to have people improving your rankings through subsequent visits.

This also gives you two extra advantages for your optimization efforts. One, remarketing gives you a better idea of your audience segments. Who are the people who want your business?

By knowing the long-term affinities of your customers, you get concrete data for a buyer persona. This buyer persona can then give SEO help. You can further optimize your content and keywords.

The second advantage is about getting back the people who are not buying. At the end of a buying cycle, the usual conversion rates on businesses are between 2% to a bit more than 5%. This means you have anywhere from 95% to 98% non-converting audience.

Once you get to understanding Google Adwords, remarketing gives you multiple chances on recapturing customers.

  1. Test SEO Keywords With Real-Time Data

At the end of the day, if you want to emulate pay on results SEO, you want to use PPC as a foolproof way to find the keywords that work. When doing for your SEO results, you don’t want to waste a good 6 months waiting, only for it to not rank.

When it comes to PPC, you can use it for A/B testing your content. You’ll be able to get real-time data on what keywords reach people. This means you can remove the guesswork from your keywords.

You’re thinking that this is possible with other SEO tools, but with real-time data, you’re getting results from real people. You’re getting your content out there and using the data to improve your SEO keywords.

Make Your SEO Advertising Work

When you’re looking for good SEO results, you can achieve that with the right PPC methods. While paid search cannot have a direct effect on your organic rankings, there are many ways you can use it for your optimization efforts. Understanding Google Adwords means getting people to your site, which gives your SEO advertising to flourish further.

Are you looking for more ways to take care of your website’s SEO? Then what you need is SEO Techy World.

Check out our other guides and blog posts to learn how to improve your optimization efforts. We’ve got topics showcasing different web hosting services to the top local citations you can use for local SEO.

Nisha Pandey, the visionary force behind SEOTechyworld, is a luminary in the realms of SEO, technology, and cloud infrastructure. With an unwavering passion for staying at the forefront of digital advancements, Nisha has been an influential figure in the blogging sphere since 2014. Her journey as a blogger reflects not just a timeline, but a narrative of expertise and dedication. Nisha's in-depth knowledge of SEO intricacies and her ability to decode the complexities of evolving technology have made her a trusted source in the digital marketing community. Through SEOTechyworld, she endeavors to bridge the gap between technological innovation and its practical applications, providing her audience with insights that are both cutting-edge and actionable. As a seasoned professional, Nisha continues to inspire and guide, leaving an indelible mark on the ever-evolving community of SEO and technology.

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