Roofing Marketing Trends in 2017 – SEO is the Key!

There’s a hole in your roof, what do you do? Well, you call a roofer. But unless you just happen to know the name of a roofer off the top of your head, the decision on who you pick can be a difficult one. Without any knowledge of the industry, most people turn to Google and pick someone local from the first few listings. However, in such a competitive industry, how do you know which business to pick? Which business best suits your needs? This is where marketing comes into play.   

Don’t know where to get started on how to market your roofing business on the internet? If you would like to know the most current and popular trends, check out the source of this article–this Roofing SEO strategy article–ground zero for the current trends in SEO and online marketing for roofing businesses that are guaranteed to drive traffic to your company’s website.       

Roof Marketing Trends

As our planet gets older and more polluted, environmentalist trends have influenced politics and businesses alike. Nowadays, we see more and more businesses “going green”. Due to the rise in both air and chemical pollution, many companies have decided to reinvent their practices. In 2011, nearly 65% of U.S companies have offered more environmentally safe strategies.

In fact, with the continued growth of the world’s population, around 40% of energy consumption worldwide is used by building companies. Therefore, the need for more eco-friendly roofing techniques is higher than ever. For the environmentally-concerned consumer, specialty roofing products include: vegetative roofs, integrated photovoltaic roofing and even roofing made from recycled materials.  

SEO Trends

The importance of having a good SEO strategy is imperative to a business’s success. No one can predict how Google or any other search engine will rank their sources due to the ever changing algorithms. However, there are ways to predict the evolutions. According to Forbes magazine, 2017 has been a year of interesting SEO trends with the relation to new technology.  

Theories and predictions sweep the web, however, most agree that based on Google’s past, Accelerated Mobile Pages will be the next trend. AMPs are web pages that automatically modify when loaded on a mobile device. With mention to Forbes, Google has started the process of ranking AMP higher in the search results. This is because User Experience Optimization has become a heavy focus on the market as consumers want fast and easy to find an outcome.

The Future of SEO

As humanity advances, marketing techniques need to evolve as well. Brand marketing has changed. Though there is no way to predict the future, it is vital to pay attention to current trends or risk being left behind. SEO has opened the door between your business and a potential customer. To command dominance over your competitors visibility is most important.