Marketing is an important aspect of running a successful business. It is extremely important for restoration companies as people are usually not aware of the factors that differentiate a good restoration company from dozens of others offering similar services.
Therefore, you need to create a comprehensive digital marketing strategy in order to stand apart and get the business you deserve. Follow the below mentioned digital marketing tips for restoration companies in order to stay ahead of your competitors.
First and foremost, you need to keep in mind that there are several different aspects of digital marketing. There is search engine optimization, pay per click marketing, social media marketing, content marketing, email marketing and local marketing among others. Your overall strategy should tie in all these aspects in order to cast a wide net and get as many leads as possible in your area of operation.
More than 90% consumers use a search engine in order to find local businesses. However, there is huge competition for limited space on the first page and therefore, you need to invest in search engine optimization. The best way to get high rankings in the search engine result pages is to partner with a digital marketing agency like Boost Digital in Milwaukee specializing in search engine optimization. It is also recommended to work with an agency that has experience in working with restoration companies.
It is recommended to develop specific pages for all the cities that are within your service area. Local search has become increasingly important and city specific pages will help you get high rankings in particular locations.
Content marketing is often confused for SEO. While content marketing has a strong correlation with search engine optimization but it’s much more than simply getting high rankings in the search engine result pages. Content marketing involves spreading high quality content wide and far in all corners of the Internet in order to get high quality traffic.
Content marketing, when done in the right manner, has the potential to deliver significant number of highly targeted leads. Also, content marketing helps establish you as an authority in your niche.
Social Media Marketing
You cannot ignore social media in this day and age. Almost everyone you know is present on one or more of the social media platforms. The best way to get traffic from various social media platforms such as Facebook, Twitter, Instagram and others is to regularly post high quality content.
You should also run advertisements on these social media platforms in order to get targeted traffic.
Yelp is the most popular review website but there are many other review websites that regularly rank high in the search engine result pages. Therefore, it is important that you incentivize your customers to leave reviews on these websites including Google Reviews in order to get leads.
Pay per Click Marketing
SEO has the potential to deliver huge amount of targeted traffic but it takes time to get results. On the other hand, pay per click marketing can deliver highly targeted in just a few clicks.
However, it is important that you learn about various aspects of running your own PPC campaign before funding your account. If you are not comfortable running your account on your own, you may also hire the services of a company specializing in managing PPC campaigns.
Partner with a Specialized Digital Marketing Agency
If the above mentioned things feel overwhelming, you also have the option of partnering up with a marketing agency specializing in digital marketing for restoration companies. These agencies typically offer all the above mentioned services including website design, social media management, content marketing, search engine optimization, PPC advertising and e-mail marketing services among others.
The biggest advantage of working with a digital marketing agency is that it will save you a lot of time and money. You won’t need to learn everything from scratch and will have more time to focus on your business. So, do your research and partner with a company that has a lot of experience in providing digital marketing services to clients in the restoration industry.