If you own any kind of online real estate for your business or cause for which you have tried to rank on search engines, you will appreciate the challenges of search engine optimization. There are different strategies that can be employed, a lot of them requiring time and effort.
For a lot of folks, their best option is just to hand over their entire search engine optimization project to professionals so they can face the real task of running their businesses. Sadly, this has not also worked out for many. The simple reason is that there are many self-proclaimed SEO experts who know little to nothing and so do not deliver on their claims.
In this article, we will focus on helping you find an SEO company that will deliver the quality of service that you desire.
Red Flags to Watch Out for When Choosing
There are a number of red flags you can watch out for to help you separate the pretenders from the real contenders. While you can find an extensive list here, we will quickly go through a couple in this article.
Contacted You Via Spam Email
How you got in touch with the company in questions is very important. If they reached out to you via spam email then you should certainly not work with them. A spam email simply means they sent you an unsolicited email. You did not sign up or subscribe to their email list and you still got an email from them. It simply shows that they will engage in unprofessional practices
Promise of Immediate and Amazing Results
This is where these sleazy operators hook unsuspecting companies. If what they promise is too good to be true, it likely is. Any agency that promises you a definite number 1 position for any keyword(s) or a top ranking position within a very short while is a warning sign. They most likely want to simply collect your money or they may engage in black hat SEO practices that could harm your website in the long run.
Poor Quality of Website and Content
The first thing you should do is take a look at their website. If the quality you see there is not something you want for yours, then careful beat a retreat.
Poor Website Ranking
For a company to be able to render some services to you, common sense dictates that they must first have done so for themselves. If they cannot rank well for related keywords and show you that they do, then they cannot rank you for anything.
Lack of Procedural and Operational Transparency
Any SEO campaign must have clearly defined strategies and any company should be able to share what they intend to do with you. You as the client should know exactly the steps that they intend to take. If they cannot explain exactly what they intend to do, then you will likely be better off without them.
How to Choose the Right Company
Now that we have looked at a few red flags that should warn you off unscrupulous agencies, this article will not be balanced if we do not also look at some steps for finding quality and top performing SEO agencies. Let’s therefore look at a few tips.
Ask for Recommendations
The first thing to do is ask around from people you know for recommendations. If they know any reputable agencies, that could reduce your search time.
You can also search online and choose based on ranking. You will of course need to perform some additional checks which we will list below.
Visit their Website
Whether you find one online or they come highly recommended, you should visit their website. If what you see there does not impress you, do not bother with them. Their website should be able to give you a good idea of what they represent. For example, when you visit the website of Valarim SEO, you can immediately get a feel of what the company stands for. Be sure you like what you see there.
Check for Reviews
You should also look for reviews from current and past clients. This will tell you if they have a good track record.
Ask for an Audit of Your Website
Before signing up, ask them to take a look at your site and give you a brief report of their findings. This should give you an idea of how good they are.
Ask for a Plan of Action
Next, you should ask them how they intend to approach the task. If they cannot tell you in very plain language what they intend to do, then look elsewhere.
These simple steps should help you find the right SEO agency that can deliver the kind of SEO services you need.