If there are three things every business name should have, they would be:
Coming up with a business name is a tricky “slash” confusing process. After all, there are just so many words (or word combinations) that could represent your business as a whole. Add on the fact that choosing a business name is a lifelong commitment. As long as the business thrives, it will carry the name you chose for it. Whether it prospers or dies, it will continue to uphold the name you have granted it with.
You should understand that choosing a boring, mediocre, or easily-forgotten name will not suffice – especially when you’re aiming high.
What you need is something creative. Something that will make people go “Ooh. That’s a new one.” Your business name is the first thing every client sees; it’s also the last thing they’ll remember – that is, if the name is memorable. The problem now is this:
“Where on earth does one begin to create the best company names?”
This is WHERE. This article is devised to help you improve your name-pitching abilities – definitely. I swear on my anonymous name that I can make you into an instant naming pro. So if you’re up for the ride, just sit back and hang tight.
Here are 7 things you can do to help you warm-up your vocab and creativity:
- Read Up
We have so many resources within reach nowadays – both online and offline. So you might as well take advantage of them. Do your research, check out company names that rocked the charts, and look for suggestions. You can also try scanning a dictionary or thesaurus – just to get the old gears running.
This article should give you a smidgeon of inspiration.
- Give Yourself Some Breathing Space
After doing ample reading, find a place that can help you relax your mind. Working on noise-polluted areas will not help you come up with great ideas. What you need is a nice atmosphere, a place where you can think straight and let your imagination wander.
When you’ve got the place down and feel your creativity bubbling up, it’s time to start brainstorming for ideas. I suggest you do Word Association. Start with one pivotal word that means a lot to your business and branch out from there. Continue to make meaningful connections and attributions from one word to the next. After doing this a couple of times, you should end up with a whole web of interrelated terms, and you’d be surprised to find some pretty interesting words you could use to create your one-of-a-kind business name.
This is where the tricky part comes in. Having a web of words won’t do, so you have to trim in down to fewer choices. In other words, you have to pick the odd (or least favored) ones out. Scan the web carefully and isolate the words you believe are well-suited for your business.
- Choosing The Best Among The Best
The tricky part just gets trickier. After you’ve gathered your small pool of words, it’s time to choose which ones are best – or if you’re already able to decide, your final name for your business. If you were able to come this far into the process that means you’ve already got your eye on a word or two. Work on those.
- Review Associations
Make sure that your name choice is something you won’t regret. Although, I havea strong feeling you won’t, still, doing a final review never hurts. Go back to your web and review all the words you came up with and make sure you didn’t miss a gem!
- Plan How To Market
Now that you’ve got the perfect name for your business, it’s time to do the work. Thoroughly plan how you’re going to introduce your business name to the market before you execute anything. Remember, first impressions last. You have to introduce your business with impact if you want to leave a mark in people’s minds. Plan out your campaign while giving careful consideration to giving your business name the exposure it deserves. After all, you invested so much thought into it – let it have some praise!