As cloud technology continues to gain traction, cloud hosting has become immensely popular over the last couple of years. For those who don’t know, cloud hosting is the hosting framework where you can access computing resources present on a network of servers remotely by means of the internet. Cloud hosting can have far-reaching consequences on the online presence of your brand. If you are not using a cloud-based solution currently, making a switch to the cloud can be a great idea.
Cloud hosting solutions can significantly improve the loading speed of your website; this, in turn, can have a great impact on your SEO rankings. Cloud hosting bolsters your SEO efforts in a number of ways, some of which have been discussed in this blog. So, let’s dive in.
Improved Page Loading Speed
Cloud hosting in India offers access to adequate computing infrastructure by means of the internet. When you have ample resources in the form of CPU, storage, bandwidth and RAM, it translates to better loading speed for your webpages. And we all know how important loading speed is for search engine rankings.
Better loading speed means a better browsing experience for your visitors. This implies those visiting your site will end up spending more time on it and browse other pages too. This will bring down the bounce rate of your website and better its ranking in search engine results. While there are dozens of things you need to do in order to bring your site in the top search results, choosing a cloud hosting solution can be an effective way to get the results you are seeking within a short span of time.
Improved Local SEO
Most of the search engines take into account the location from where the search is being conducted. More often than not, they give priority to servers that are hosted locally when calculating page ranking. So, for example, if a user is looking for cricket equipment in India, the search engine would prioritize websites that have an .in extension. This is particularly important if you have a small business and focus on local SEO.
Before cloud hosting became mainstream, business owners had to buy and maintain several domain names and websites catering to diverse geographies. With cloud hosting becoming rampant, they can now build multiple geo-websites at economical prices. So, now, when users look for products or services available locally, your local site has a high likelihood of ranking well in the search results.
So, long story short, with the availability of local hosting through cloud-based infrastructure, websites can be assured of great search engine rankings without the need to spend excessively on promotional activities.
Protection from Malicious Programs
Malicious programs such as bots pose a threat to the existence of your website and, therefore, your business. These bots are equipped with sophisticated algorithms that allow them to circumvent the security systems and acquire control of your website. As a result, malicious actors can access your critical data and applications and disrupt their functioning, hampering your SEO efforts.
To tackle such kinds of programs, a robust hosting service is vital. Because they are required to comply with stringent industry regulations, cloud hosting providers have the right set of tools and techniques in their arsenal to ward off such threats and offer fool-proof protection to your website.
One of the salient benefits of a cloud hosting solution is its reliability. Cloud networks are spread over a range of servers in different geographies. So, if one of the servers goes offline for some reason or the other, others keep your website up and running. As a result, your site experiences minimal downtime and is accessible to the intended users most of the time. All this helps in augmenting its search engine rankings.
Better Ranking in Mobile Searches
With the growing ubiquity of mobile devices, more and more people are turning to smartphones to carry out searches (5.22 billion unique users worldwide). As per a report by Google, more than 60% of the searches these days are made using mobile devices. As a result, businesses are increasingly working on optimizing their websites for mobile, thereby improving their probability to appear in search engine results. Not doing so can make them lose a large chunk of their targeted audience to the competition.
When you opt for cloud hosting in India, they provide you with high-quality data and analytics that enable you to customize your site for mobile accessibility. This is an immensely valuable feature when it comes to enhancing your rankings in mobile searches.
Choose Cloud Hosting to Reinforce your SEO
In addition to the aforementioned benefits, cloud hosting offers a range of indirect advantages. Because cloud hosting in India is quite economical compared to other alternatives, the amount saved can be spent on web development and other promotional activities to supplement your SEO efforts.
Also, cloud hosts are quite prompt when it comes to resolution of technical issues. So, you don’t have to face any unpleasant experience such as unscheduled downtime. All these factors go a long way in amplifying the online presence of your business.