Google Mobile Friendly Test

Google update: Make your website mobile friendly

Google mobile search results now display a “mobile friendly” note. There had been rumors earlier that Google took mobile-friendliness as a serious factor for ranking.

Then Google itself confirmed that it was giving some value to this factor in its search rankings.

Now it has become clearer than ever that if your website is not mobile friendly, it can suffer on account of its search rankings.

Do read:- 6 Pocket-Friendly Mobile apps for hoteliers

Google’s Motives

Google has announced that it wants to make the web a mobile friendly environment and that it is making relevant changes to its algorithm.

It has even put up April 21 as the date when mobile-friendliness will become an important ranking factor than ever before.

This was seen as a deviation from Google’s earlier algorithm updates which were announced only a few days after being rolled out.

So you have some time before you could make the appropriate changes to your website to ensure that your rankings aren’t affected, at least not negatively.

There are speculations that the impact of the new mobile-friendly algorithm could be even bigger than that of Google Panda or Penguin.

This is probably because most of the websites are no mobile friendly.

Importance of Mobile Friendliness

Mobile traffic has shown significant growth in the last few years. Currently, almost 50% of the web traffic comes from mobile devices.

During the previous holiday season, more than 22% of online shopping was conducted through smartphones or tablets.

Google takes all these figures seriously and wants to deliver a better user experience to all these mobile visitors.

Recommended:- Detailed Guide on Mobile SEO – An Introduction to Advanced Guide

Test your Website

As Google has given a deadline, it is time you should start taking the steps to make your website mobile friendly.

The first step will be to determine whether your site is mobile friendly or not. Visit and enter your website’s URL in the box to conduct the test.

Google Mobile Friendly Test

If your website fails the test, there can be any number of reasons.

The most common one could be that the text on your webpages could be too small to be read, or the mobile viewport may not be set, or the links may be too close.

If your website doesn’t pass the test, you should use the following strategies to ensure that your site is ready before April 21.

Mobile Friendly Strategies

Optimize your web pages so that your visitors will no longer have to zoom or scroll horizontally. Avoid using any software or plug-ins like Flash that may be incompatible.

This will also require optimizing the important mobile signals. Optimize your “rel” alternative/canonical link tags, redirects, download speed and page size.

Also see:- Some Latest Mobile Web Predictions for Better Business Growth

There is much more needed to be done than ensuring that your site is mobile friendly. It will also be required to create a way to your app, and the best way to do so is to have an app deeplink.

You should also get your app content indexed. The search giant has already started taking app indexing into account for the way businesses get ranked in its organic search results.

Use all these strategies to ensure that your website is ready before Google rolls out its next big update.

  1. Hi Nisha,

    Yes indeed, that date is coming near now 🙂

    Google stated the 21st as the day till you should make your website mobile friendly, and this has been announced since a long time now, so most bloggers should have made the required changes. We are lucky that we have a responsive theme, which is mobile friendly, though we too are tweaking the blog to make it still better.

    Thanks for sharing. Have a nice weekend 🙂

  2. Hello Nisha, Thanks for your good Article. Yes, It will start working after 21 April as well Google going to publish this on 21 April. Many Competitor is going to down for one of my niche 😀 I have already made my own Blogs mobile friendly. Let’s Rock 🙂


  3. Hi Nisha,
    Thanks for the timely note.
    I just checked it, mine is mobile friendly
    I am glad that all my pages wp and blogger are showing a green signal on the test,
    I made small note on this news in my page, with all due credit to this page.
    You very well explained about it with the relevant links here,
    Thanks again
    Keep writing
    ~ Philip

  4. Last time, everyone worried about Google’s Panda and Penguin update now mobile friendly website. Because now days most of peoples are using internet on mobile.
    Thanks for giving direct link of checking mobile friendly website. 🙂

  5. Hi Nisha,

    Informative post, indeed! 🙂

    I am glad because I have made my blog into mobile friendly one some time ago. Honestly, I also made an article about mobile friendly website before. So, I think this could be an additional knowledge for me to more understand about it.

    Thanks for sharing with us, Nisha.
    I will start to share it right now. Have a nice day!


  6. Useful post for every blogger 70% of users visits our blog through mobile and tab only .. we have to check our blogging theme is match for mobile friendly or not .. as well page speed i don’t know google have this tool to check our blog mobile friendly or not am going through check my site.. thanks Nisha Pandey expecting more important tutorials from you.

  7. Hi Nisha, thank you for the nice words! very informative, easy to follow and timely also this is something every website owner needs to read ranking is so important to an affiliate marketer, business and anyone looking to gain more traffic with google bots.

    Thanks for Sharing.

  8. Yes , ofcourse. You will definitely face some penality if you don’t have mobile friendly website .

  9. Nisha,

    Great post! I knew about the Google algorithm update, but that is my job to know. This article is such a great tool for those who rely on their website for business (which should be just about everyone if you ask me!)

    I especially loved your link to test your mobile friendliness. I hadn’t tried that yet so I took it for a spin…it was just a nice reassurance that we are mobile friendly and what a helpful site for those who aren’t to know that.

    I also really appreciated that you gave a lot of examples of what to look for when you don’t pass the test in order to be mobile friendly. There are many people who don’t know that it could be something as simple as formatting the page so that the consumer doesn’t have to squeeze or expand to get the width to fit their mobile device.

    I’m also not a huge fan of flash on websites in general. I don’t think it really adds to the users experience…probably because too many sites don’t format it in a way that is user friendly and it can be seen as disruptive. I’ve been on sites before where I was reading something and the screen changed to another image and text….that is very frustrating. Thanks for pointing these helpful hints out!

    Thank you again for this informative post, I hope you have a great week!



  10. Hi Nisha,

    Good that I came across this post and hence this blog from one of the posts from Mr. Philip Ariels blog. I was searching to have more information about the new algorithm changes.

    Happy to see that my site and the theme are mobile friendly.

    Thanks for sharing this timely and helpful information.

    Have a great day.

    Reji Stephenson

  11. I’ve just checked my website and it’s friendly to Google mobile. It’s good.

  12. Hi Reji,
    Good to know that you found this informative piece via my page,
    Thanks for the mention. yes, Nisha put everything in a systematic way
    to know about it. I am glad that you found it informative, nice to know
    that your page is mobile friendly.
    Keep it up
    Keep sharing
    Best Regards
    ~ Philip Ariel

  13. Great informant about Google Mobile friendly update. Later I didn’t know about it but know I knew about it through your post. Thanks a lot for sharing.

  14. Nisha Pandey

    Welcome Naved Khan,
    Good thing you came to know about it in advance. It is worth noting that according to Akamai, almost 80% of websites are not mobile friendly. Imagine all those sites having to switch to mobile-friendly themes or revamping their sites. Most of them will now be busy updating themselves!

    Have a nice weekend!

  15. Nisha Pandey

    Hi Alize,

    That’s great. You know your’s is among the very few websites which are currently mobile friendly! 🙂

    Have a great weekend!

  16. Nisha Pandey

    Welcome Mr. Reji,

    Its great that you found the information timely and checked your site.

    Have a nice weekend!
    Nisha Pandey

  17. Nisha Pandey

    Hi Andrea,

    Welcome! Yes certainly most people out there don’t know about the importance of mobile friendliness or the Google deadline. Almost 50% of web searchers are now coming from mobile devices. So a business cannot ignore mobile friendliness… else they will be putting their image at risk. Its all about user experience.

    You too have a great weekend!

  18. Nisha Pandey

    Yes Saifi Rizvi,
    Google wants to move towards optimal user-experience deliverance, and it is increasingly making all necessary changes to achieve that.

    Have a nice weekend!

  19. Nisha Pandey

    Hi Saurabh,

    Welcome! Yes ranking in your niche is crucial to succeed for any business, professional or artist. It is now more about quality deliverance and better user experience and Google is so serious about it!

    Have a nice weekend!

  20. Nisha Pandey

    Hello Charan,

    Yes, you should check your site using the simple tool provided by Google.
    Will keep posting more new tutorials. You can subscribe to keep getting info about my latest posts.
    Have a nice weekend!

  21. Nisha Pandey

    Hi Nanda,

    Nice to hear that you have previously posted similar article!

    Have a great weekend!

  22. Nisha Pandey

    Welcome Raju Rai!

    Yes, I think it is not about worrying about the latest algorithm updates by Google. It is a good thing that the search engine is continuously focusing on delivering a better user experience and organic search results! Webmasters will also have to keep up to date and deliver quality and originality 🙂

    Have a great weekend!

  23. Nisha Pandey

    Hi Philip,
    Welcome and nice to hear about it.
    Will keep posting new info and tutorials for everyone.
    Have a great weekend!

  24. Nisha Pandey

    Hi TonmoyParves,
    Its good to hear that your site is mobile friendly!

    Have a great weekend!

  25. Nisha Pandey

    Welcome Harleena Mam,
    Yes Google did a great job this time by giving a deadline. In fact, this is a rare occasion that Google gave a date for activating its algorithm. Webmasters and bloggers weren’t as lucky with Panda, Penguin and other updates 🙂
    Good to hear that you already have a responsive theme.
    You too have a great weekend!

  26. Hey Nisha i just want to ask if my website don’t have mobile friendly but i am also not targeting to customer as mobile. because we have users right now from desktop System. So after update its chance that my website rank will be down in desktop SERP also.

  27. Hi Ethan,

    It’s a Google latest algorithm and can impact on al websites. We can’t say anything that it will impact good or bad for our website. So, better to safe from your side. Please try to make your site mobile-friendly asap.

    Hope, this will help you.

    Thanks for stopping by here. Have a nice day ahead!

  28. Hello Nisha,

    Its been a long time to visit here and I think I have landed on a great post. Since the number of mobile users have increased we can expect more number of users from readers this should be readers we must give importance to mobile usability,


  29. Hi Arpan,

    Welcome again!

    Mobile trend is increasing as well as Google is giving more importance to mobile responsive sites. So, we should focus on mobile-friendly environment on our blog to get safe from Google update.

    Thank you so much for coming by and sharing your thoughts here. I really appreciate this.

    Have a nice day!

  30. Hello,

    I love this update by search giant Google. Now, every blogger and webmaster should make their websites mobile friendly if they want great places in Google search. Thanks to my theme creator because my website is already mobile friendly and compatible for all devices.

    ~Dr. Diana

  31. Hay nisha madam ! well i just went to my site check whether my site is mobile friendly or not … the result is Awesome! This page is mobile-friendly .. thanks for sharing a useful post to all bloggers expecting more knowledgeable posts from you ..

  32. Hi Nisha Mam!
    I was also worried to know that Google may penalize my website due to non-responsiveness but happy to know that the blogger platform provide a quickest way to tackle this problem.
    Thanks for this super amazing info.
    I highly like your blog and appreciate the info you share here..
    have a nice day mam