I can tell you from experience that it is frustrating when you publish your writing online and nobody even reads it. You sit in front of your screen and check your analytics, hoping that you get visitors and even some comments. Sometimes the hope of “real traffic” visiting your content gets dashed as you realise that it’s spambots or blog comment spam. It can seem like you are putting your energy into the wrong avenue. So how can you refocus your energy so that you actually start getting the type of engagement from the writing that you publish?
Focus on a core niche audienceT
The most important thing that you can do when writing is focus on a niche audience whose problems or desires resonate with your writing. There are millions of writers publishing their content on the web. You will only be able to break through the noise if your site’s content caters for a specific niche audience.
A great example and case study can be seen here. The site Crazy Vegan Kitchen teaches vegans how to create and prepare incredible gourmet vegan meals. The niche audience caters to a market that is scalable. Ideally, you want to be in a niche whose audience can grow to more than 10,000 people.
Identify and use the keywords in that niche.
If you want your content to be visible on Google, you need to make sure that the content that you have published is optimised for SEO. You will need to research keywords using the Google Keyword Planner and SEMRush.
Identify long tail keywords in your niche that you can build content around and rank easily for. This will start to help you build traffic to your content and will continue to work like a snowball-effect, building your online audience.
Publish your content regularly.
People crave content. People want to consume content that they like quickly. So if you commit to publishing valuable content on a regular basis, they will follow you and also share your content with other like-minded individuals.
Promote your content online.
Your content might be the best, but nothing will happen to it if it isn’t promoted in a way that allows it to reach its core market audience. Find out where your audience hangs out online and promote your content to that group. These may be places like:
- Facebook groups
- Google +
- Online forums
- Other web blogs
Get people on your email list.
You want to make things easier for yourself by inviting people to go onto your email list. When a new post is published, you will always get traffic to that new post. You can start with your current email provider or Gmail. You can always automate your email marketing depending on how you want to interact with your list. If it is a simple contact and post update solution, then using solutions like Convertkit, Mailchimp or Aweber may suffice. Otherwise you can choose to use more advanced options like Drip, ActiveCampaign or ClickFunnels.
Contribute to other platforms that have a similar audience.
Look for platforms in your niche market where your audience hangs out. You can then organise to upload promotional content such as guest blog posts or promoted posts on social media. Growth hacker Dmitry Dragilev explains how to do it well in guest posts. He combines it with an opt-in incentive to help grow his audience and the amount of people that sign-up to his email list. He also explains the importance of strategically guest posting for traffic and audience growth, rather than posting without any direction.
Look out for the tipping point.
20% of your content will generate the lion’s share of your web traffic. It’s up to you to develop these unicorns to build your online audience. Larry Kim explains this well in this post. It’s then up to you to ensure that you crack the code for developing “unicorn content” that will allow you to grow your web audience. This will also help you generate social shares and links to your website.
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What can you expect by applying these tips in your future posts?
You can definitely expect an increase in the amount of traffic and engagement with your posts. This should also allow your content to become more ‘sticky’ and win more followers and subscribers to your website.
I promise that if you start applying these tips and consistently publish posts over the next 90 days, you will see an increase in traffic and your audience.