For the past few months, I was studying those graveyard posts on Facebook and Twitter, trying to find what is making them to not to get enough engagement, comparing them with those generating enough likes and those that went viral.
Off course, there were differences, actually huge, groundbreaking differences. Before taking a look, let’s learn why they failed.
They were like another brick in the wall that nobody cares about: The art of standing out in a jungle of social media posts was clearly missing.
Auto generated posts: Lazy bloggers often use the share buttons to share their posts. Such posts are auto generated. Auto generated posts are all kind of same and seldom generate engagement.
Boring title: Bloggers often use the same title for social media posts.
Neil Patel, the famous blogger at Quick Sprout has something to share here: a twitter post sharing his latest blog that generated 24 favourites and retweets within 20 hours.
And the analysis he made was rather interesting. He particularly insists on 4 things that matter in a social media post.
Understanding the psychology behind the sharing and triggering emotions is crucial
Asking for shares inside the post is important
Images you choose will ultimately define the fate of the post
Writing an engaging headline
In a nutshell, you have to work on a couple of things, and you’ll be good to go.
The results although may take a couple of months to be visible. The earlier you start working on them, the better are your chances of making a difference.
1. Understanding the psychology behind the sharing and triggering emotions is crucial
Unless you’re offering a free iPad for every share, nobody is going to share your post unless it’s really engaging and beneficial… If you think you can trick your audience into sharing, it may work once or twice not more than that.
Nobody wants to annoy his or her Facebook friends and followers with rogue content.
So while trying to understand what kind of posts actually get shared, I came across this interesting piece of investigation conducted by New York Times Insight.
Not one of those online form fill-ups, the insight team actually conducted face-to-face interviews with heavy online sharers before drawing a conclusion.