Facebook likes

Facebook to cut down on fake Likes on your business page

If you are a business owner and are using the popular social media site, Facebook for reaching out to your customers, then here is a news that can be both good and bad for you. How?

Well, in an effort to give you a more comprehensive idea about your customer base, Facebook has decided to subtract the fake Likes, i.e. the Likes that come from the accounts that are not active, dead or simply faked from your business Page.

Also read:- Your Social Sharing Checklist For Facebook

Now what this new update means for you?

On one hand:

We’ll see a drastic reduction is the number of Likes on your Facebook page.

Why? Well, this new algorithm will simply filter out the Likes generated from accounts that have been Deactivated or Memorialised after their users passed away.

But there’s more to it. This algorithm will monitor and analyse the Facebook activity of all the Followers of your page and filter out any Like that comes from an account that has been Inactive for quite some time.

This means there is a chance that the number of likes you see on your business page can significantly drop down after this filtration.

Facebook likes

On the other hand:

We’ll get the most appropriate and updated data on your customer’s behaviour.

How? Most probably you use your business page to interact and understand the likings and dislikings of your customers. Now with the implementation of this algorithm you can get this data more accurately than ever before.

With no inactive, or deactivated profile Likes to raise the count, you’ll get the objective idea on where exactly your business stands and what exactly your present customers like.

So, you can take your future decisions based on these accurate findings.

Recommended:- How to Double Your Facebook Likes in Just Few Minutes [Infographic]

To sum it up

While huge decline in Facebook Page Likes can definitely cause you a bit of heartache, but in the long run this new update may prove to be useful to you. Let us know your take on this.

What does it mean for your business?

Image Credit:- Freedigitalphotos.net

  1. Hi, Nisha,

    I didn’t notice any decrease in my Likes on my Facebook business page yet, but will definitely be on the look out.

    It reminds me of cleaning my email list and getting rid of people that don’t open my emails. It’s sort of good to only have folks who are truly engaging with us, so it’s a positive change, I think.

    Thanks for sharing, and I hope you have a wonderful rest of the week. Talk soon,

  2. Hi Carol,

    Yup, I have also not seen any decrement in my likes. Let’s see when how this update will work.

    Refining a email list is good way to know about our engaged and truly readers. I am glad that my post has remind you about it.

    So glad to have you here. Thanks for stopping by. Have a great weekend ahead!

  3. Hi Nisha,

    This news has come at the right time for me. I was planning to open an facebook account for my blog and doing a FiveRR gig to attract some instant reputability. However, after reading this news, I realize that perhaps I should focus on getting some real social traction. It is going to be a long path, but probably the correct way.

    Thanks for providing this info.


  4. Hi Nisha

    Very latest info about change in FB page rules you shared in this post and this is called right post at right time.

    This is a blessing in disguise and one should not be upset hearing this. Now everyone has only those followers who are active and not just for the sake of being after your brand.

    This will also enhance the conversion rate and it will overall bring positive impact on one’s brand.

    Thanks a lot for sharing this very informative post.

  5. Nisha Pandey

    Hi William,

    Great to see you here. Facebook it definitely a great platform but publicizing you business, no doubt. But I think it a even greater platform to understand and engage your customers/visitors. And by going through the real route, you can understand that.

    Best of luck with your plans. Wish you all the success.

    Happy Easter 🙂

  6. Nisha Pandey

    Hi Muba,

    Yes, I also think so. It is indeed going to help the business owners in the long run, as they can get the right feedback from the right people.

    It may seem a disheartening in the beginning, but after things settle down a bit, business owners will definitely see the positive side of it.

    Happy Easter 🙂

  7. Hi Nisha,

    I always feel quality content is more important than facebook like for your site and business page. Facebook is going in right direction by taking this steps.

    Thanks for providing this info.