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Facebook Announces Plan for Video Format Ads

The F8 Facebook Developer Conference was recently held at the Ford Mason Center in California. The social giant introduced its new Messenger as one of the first features. The new and better Messenger Platform was amongst several other announcements.

Some of the announcements were made by Facebook CEO, Mark Zuckerberg. At the core of Facebook’s message was that it is ready to take big leaps, despite having spent some staggering amount of money on WhatsApp.

Do Read:- Facebook Adds Payment Processing Feature on Messenger

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Facebook will be opening up its Messenger to allow sharing of videos. The company is also planning collaboration with some major retailers, starting with Zulily and Everlane. Generating revenues through advertising is a major concern for Facebook.

It has had been investing in several new start-ups in the last few years, but without generating enough revenues to keep its investors entertained – a trend which has become common in the IT start-up world.

Facebook is now focusing on bringing the world’s online shoppers to its site to find products or to make their decisions. With over 1.32 billion users, this could be one of the biggest leaps the social giant could be making into the world of retail.

On the other hand, Twitter has been working with Periscope, a video streaming platform. Both Facebook and Twitter seem to be working on using video for banners and even in search results to help increase their revenues from ads.

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By 2018, the mobile video revenue in the U.S. would have grown by more than 73% over the past 5 years. This figure could cross $4.4 billion.

Both Twitter and Facebook have shown significant growth on NASDAQ on a year-on-year basis. Facebook’s stocks rose 0.11% after the recent announcement of the integration of video ads. Once it goes ahead with the new ad format, it could change things significantly in the online retail sector.

Comments
  1. I wonder how big is Facebook’s video market that they have decided to monetize the videos. I hardly see any Facebook uploaded videos. But well it might be different in the States.

    Regards,
    Indraneel

  2. Nisha Pandey

    Hi Indraneel,

    Yes, the story is different in the US and Europe. Besides, Facebook is constantly making efforts to evolve from the status of a normal social site. It will not want to wind up like Orkut after a few years. That’s why its coming up with these new innovations every now and then.

    Have a nice day!

  3. This is very interesting. It seems that video ads is becoming a trend. First Twitter and now Facebook.

    I see other platforms following suite.

  4. Hi Ikechi,

    Yup, video ads becoming more popular day by day.

    Thank you so much for stopping by here. Have a nice day!

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