In the area of digital marketing, it is extremely critical for your digital agency to keep updating itself with the latest trends and techniques and also learn to adapt your company to these changes. If not you will be stale and in time wither away. Twitter, Facebook, Instagram, and YouTube are great examples of websites that are constantly changing their format to keep up with the trends and also what their customers expect.
So, listed below are some of the trends a digital agency has to make note of if they want to keep up with the marketing techniques this year:
Yes, well-written articles and posts are interesting, but nothing is as well received as video content on websites and social media. Whether you are marketing through YouTube, Facebook or Instagram, research has shown that marketing stats that are done through videos have gone through the roof.
Not convinced? Below are some of the social media stats that prove why video marketing needs your attention:
- YouTube viewers watch at least a billion hours’ worth of content in a day.
- Facebook viewers click on at least 8 billion videos in a day.
These videos take a huge variety of formats, from 360-degree videos to live streams. This ensures that marketing teams get a huge variety of formats to choose from and are super flexible when it comes to video planning.
Social media influencers:
This is an up and coming marketing trend that is taking the digital world by storm. The advantage of using a social media influencer is that they already have a well-established fan base and also a certain amount of goodwill that is already established. So, by collaborating with an influencer you are tapping into a new reservoir of potential customers for your agency. To avoid pressure from your competition, try to build a long-lasting relationship with a brand. When building a campaign with an influencer, marketers need to be savvy and smart. They need to know that fans will call them out if they find out that the promotion of a product is being pushed on them, so they need to promote their brand organically.
Chatbots have been around for the last ten years, the only difference being is that with the technological advancements happening in the Artificial Intelligence field right now, it has become more prominent than ever. Digital agencies are using Chatbots to encourage customer support and refining Chatbot strategy.
The art of storytelling:
It is quite evident that in the coming years the concept of social media stories are going to be extremely popular and it will be impossible for marketers to ignore. The “stories” format has begun to play a vital role on social media platforms. Stories can capture the best moments of your day and vanish after 24 hours. This brings about a sense of FOMO which will cause viewers to stick around to your social media platform more frequently.
All the trends that are listed above will surely shape the landscape of social and digital marketing for your digital agency in the upcoming year, to keep your agency in the lead you will need to update the content, strategies and also reflect on consumer needs.