content marketing

Contagious Content Marketing Will Forever Change Your Business

This is a guest post by my colleague Don Purdum from Unveil the Web

Everywhere I go on the Internet there is a discussion about content marketing. What it is, tips on how to create viral content and then how to spread the work about how great you are. But I hear so little about the need for contagious content marketing.

What do I mean by “contagious” content marketing?

I mean that kind of interesting, business changing, soul transforming content that draws people in and leaves them no options other than to want more.

More articles…

More videos…

More podcasts…

More comments…

Is your content so contagious that people tell you that they have no choice but to share what you have to say with their audience because it’s worth sharing or they have to buy you because you are worth buying?

content marketing

That begs a different question then doesn’t it?


How will you create that kind of content?

Creating Contagious Content

Creating contagious content first starts with you. It doesn’t start with good content. Everyone is writing good content but few are writing contagious content.

You see, contagious content is driven by and full of passion and leaves the reader feeling that you just made their life or business that much better because they read your article! I recommend to read this post by Jeff Bullas about “10 Ways To Create Contagious Content for Your Social Media Marketing

You didn’t waste their time with meaningless fluff or ideas they find all over the web. Instead, you were unique, different and relevant.

Passion is the key to success and you have to be passionate about your business, your readers, your prospects and your customers.

You have to be passionate about finding your purpose and meaning in life. Being a business owner and a marketer is awesome! But why are you in business? Why are you a marketer?

Also See:- 64 Google+ Content Strategies [Infographic]

You role in life is not to own a business, it’s to use the business to make a difference!

That’s worth being passionate about. If you wake up every morning feeling dreary and just depressed about your business something is very wrong. You lost your mojo!

You gotta get it back! You have to find it and find it fast or you and your business is in real trouble.

I can always tell when a business who is going through the motions by the way their website and blog reflects who they are. Believe it or not, your writing has a style and that style is reflective of your passion.

You passion is contagious and will drive people to read, comment and share it. It will drive them to contact you or buy from you.

Are you more passionate today than you were yesterday, last week, last month or last year? Or, are you just gutting it out hoping things will change and you heard about this content marketing thing and you’ve decided to give it a shot?

Passion without Commitment is a Losing Proposition

You can be passionate, but are you committed to your passion? Along the journey there will be times when you don’t directly feel your passion.

But then that one reader comes along and leaves you a killer comment or that big influencer shares your article on their social media page… or you get a sale!!!!

Commitment will see your passion through. When you see the fruits of commitment you never lose your passion. Commitment is a choice that you make every single day to the process of success.

How committed are you to the process of success?

Many people will say that they don’t know what to blog about. Sure you do, you know everything you need to know in order to be a contagious blogger.

The problem is you get overwhelmed instead of just taking the process in little chunks. The truth of the matter is that the obstacle of growth is the illusion of knowledge.

You don’t need to know it all to be a contagious blogger! You just need to know what you know and then allow your passion to be found in your words. Believe it or not, people can feel your passion through your writing.

Recommended:- Optimize Your Content Marketing Strategy

You just have to believe in yourself!

Isn’t that where passion really comes from? If you don’t believe in you how will it show in your writing and why would someone else believe in you?

Your biggest challenge to being a contagious content marketer is believing you can be successful! If you’re finding that you’re making excuses for your lack of success or even for others successes, you’ve gone down the path of doubt and disbelief.

That will suck the passion and commitment right out of you. As a result, your content will look like the 75% of content on blogs in your niche…uninspiring, boring, and just like the last article I read.

Your Thoughts Will Determine Your Passion and Commitment Level

If you stop to think about it for a moment, your thoughts and the stories you tell yourself will determine if you will be a contagious blogger.

See, someone chose to believe somewhere based on no facts.

There was a time when:

  • No one knew there was a cure for polio…
  • No one knew ever heard of electricity…
  • No one knew a light bulb would change the world…
  • No knew it was possible to fly from one end of the country or around the world…
  • No one knew of a computer, the internet or a blog…

Do you believe in the life or business that you want?

The job of an entrepreneur is to create something from nothing. It requires a lot of passion and commitment to do it! It’s up to you to choose and believe.

Consider with me, how many blogs exist today? There are billions and millions more each week are started.

But, how many will survive past two months?

Very few will survive past two months and many won’t survive to even six months.

Why? Because it will take passion and commitment to create a blog that is contagious!

Do Read:- Five Reasons Your Awesome Blog Content Isn’t Going Viral [Infographic]

Your job as a blogger is to do a few things:

  1. Learn what business you’re “really” in
  2. Learn what problems you “really” solve
  3. Learn who you “specifically” solve them for
  4. Learn how your products or services are part of a solution
  5. Then write to one person with problem at a time and make a difference for them

When you discover what these five things are for you it will change your life, business and blog forever!

You will find your passion, deep commitment and resonate with your audience.

When you help people solve their problems or make their lives better guess what happens to you? You become a contagious content marketer.

There is nothing as exciting as making a positive difference for others and there are few tools that can do it as well as a blog, social media, video or podcast.

If you’re not feeling passionate about your commitment to writing, perhaps you just need to discover how you can really make a difference. Just think about the four questions I asked and focus on how you answer each one.

If you’re going to be a content marketer and blogger, why not be a contagious one that is out there making a difference? You can do it! I believe in you!!!

  1. Hi, Don (and Nisha),

    I love the idea of contagious content marketing! That’s a great way to explain the passion that needs to come through on blog posts and other content.

    I enjoyed this article, Don. I liked the part on losing the mojo to blog. ,That happens so often to new bloggers when they don’t get many comments or social sharing and they get discouraged. Thanks for addressing that so they know it happens to all of us along the way.

    Have a great weekend!

  2. Hi Don,

    I must say this is strange, contagious content marketing. I like your terminology, it shows you are a creative person. Like you rightly said, content that will attract the full attention of the reader compelling him to want more is a sure key to success.

    You have given me food for thought, i have become pregnant by reading this post.

    Thanks to Nisha “my twin sister” for giving the platform, and thank you too for maximizing the opportunity.

  3. Hi Don

    A warm welcome to you here at Nisha’s blog.

    After reading this post I can say for sure you rock everywhere and need not to be necessarily at your blog only to mesmerize people with your powerful views.

    It is the biggest reality you mentioned in this post that so many people are writing great contents but a few of them are writing contagiious contents.

    I also see several post which I not only read but can’t stop myself from resharing them and even referring them to somewhere else.

    The contents directly come out from your heart has always the power to hold the readers and make them think again before leaving the post without bookmarking it.

    I am sure this concept of content marketing will help many online marketers here to create unforgettable contents

    Thanks a lot for sharing this very worth-while post.

  4. Hey Don,
    Welcome to Nisha’s home with a solid topic – contagious content. Makes me think of sicknesses that can easily step to everyone around the sick.

    Contagious articles go really viral right? and that’s what we want as bloggers. Unfortunately, it’s always not easy because we miss to face it from the passionate angle you are striking on in this post.

    I think if we take your 5 points and build a template to use each time we want to write, we will always be able to make readers that will contaminate their followers with our content.

    Great content bro and thanks Nisha for inviting Don over

    Happy new year to you both

  5. Hey Don,

    Thanks for writing this! Good stuffs about contagious writing. Read about it a few times and still learning the tricks!

    But hey, glad you outlined it and thanks for sharing man!

    Happy to see you here at this blog!

  6. Hi Don,
    I have started my day by reading this great article. As always, one of the best from your end. I really like your way of writing.

    Special thanks to Nisha for inviting Don for guest post.

  7. Hi Sue,

    Being contagious is something that requires us to really connect with our business and always stay connected to the fire that utlimately resonates with our readers, prospects, customers or clients, vendors and employees.

    Our passion for what we do is the game changer and we can really make a difference for people when we connect with them both logically and emotioanlly.

    I encourage new bloggers that if they want results you have to know your business inside out, your prospects and customers, what problems you solve and then communicate about them not about you.

    I so appreciate your comment Sue and I’m grateful that Nisha gave me an opportunity to share with her audience!

    I hope you’re having a Happy New Year!

    ~ Don Purdum

  8. Hi Emebu,

    Thank you for taking the time to share your thoughts and opinion. I really appreciate your encouragement!!!

    I have firm philosophy in every article I write that if you read it and don’t get one idea that can make a difference for you and your business then I’ve failed both you and myself.

    I’m glad I was able to offer you food for thought. I really appreciate Nisha offering me an opportunity to share this idea on her blog!

    Happy New Year Emebu!

    ~ Don Purdum

  9. Hi Mi,

    It’s great to be here and I’m so glad you shared your thought and I so appreciate your kind words!!!

    I really believe if people wrote their blogs with logic and passion it would have a major impact on the results they want.

    Let’s inspire bloggers through our own writing to raise their game and be contagious. We ought to be giving people a great reason to read, comment, share and perhaps even buy from us. That is after all our purpose of blogging right? So, why not strive to be the best at it and improve our craft with each article?

    I’m grateful Mi that Nisha asked me to contribute to this blog and I’m hopeful it makes a difference for the readers of this article!

    I hope you’re having a Happy New Year!

    ~ Don Purdum

  10. Hi Enstine,

    It’s great to see you here my friend and thank you for commenting!!!

    Being contagious is closely tied to viral content, I agree completely. And yes, I absolutely want that. It’s really hard to do and it’s our job as bloggers to give people a reason to read, engage and share because we made a difference.

    I really appreciate you Enstine and I’m grateful Nisha gave me this opportunity.

    Happy New Year my friend!

    ~ Don Purdum

  11. Hi Reginald,

    Thanks for taking a moment and comment and share.

    Keep learning and striving. You’re awesome and doing great!!!

    Happy New Year.

    ~ Don Purdum

  12. Hi Umapathy,

    Thank you for the very kind words! I appreciate you taking a moment to share.

    It was really awesome to me that Nisha invited me to contribute.

    I hope you’re having a Happy New Year!

    ~ Don Purdum

  13. Hello Don Purdum & Nisha,
    Don welcome on Nisha’s blog. Marketing is the power of every business. With the help of marketing we can increase our business very fast. In terms of content marketing these all points very unique and useful for every business. I have no more words in front of contagious content marketing tips for business.
    In last I would like to say to you that a business is nothing without marketing.
    Best Regards
    Monu Kumar

  14. Hi Don, and welcome to Nisha’s blog 🙂

    Love to see one Ahaian guest posting on anthers too! Interesting topic and so very required I would say.

    Unless you have the passion and fire within you, whether you are a blogger or marketer, I wonder how long you can really succeed. My post today deals with a little of what you mentioned, though different in it’s own way. Be there and be contagious, and you have people coming in asking for more. I know, and so do you, that it works. 🙂

    Thanks for sharing. Have a nice week ahead, both of you 🙂

  15. Hi Don Sir and Nisha Mam,
    Thank you so much for the awesome piece of content.
    I am feeling very much inspired after reading the post.
    Don sir, you have the power to motivate people.
    I have started a blog on WordPress being very passionate about it. Before that I have started some blogs on blogger platform, but today I know I lacked passion.
    Anyway thank you so much sir for reminding me about consistency and survival.
    looking forward to more from two of you

  16. Hi Don,

    Great post here on Nisha’s blog.

    Contagious Content marketing, huh?

    Yep, you’re right about that. Also, you’re dead on about using a business to make a difference. That’s been my mentality and goal from day one when I started my blog/business.

    I’m passionate about helping people and really want them to succeed. And if I can be a helpful part of that, it makes me feel 10 times better.

    “The truth of the matter is that the obstacle of growth is the illusion of knowledge. “ Love that line.

    Nobody wants uninspired and passionless blogging.

    Enjoyed this article thoroughly.

    Great stuff Don.

    – Andrew

  17. Hi Don,
    What a pleasant thing to see you at Nisha’s place! 🙂
    Well with a wonderful and timely piece!
    Yes, as you said thousands and thousands of people are entering the arena or blogging but sad to know that a very few stay back with their determination and passion. Yes, a majority leave the place within no time and the rest after few weeks or months! Yes. as you said one need to have a great passion for this, otherwise will stumble on the way abruptly.
    The connected links like the Five Reasons Your Awesome Blog Content Isn’t Going Viral [Infographic] speaks very vital things but it is seldom practiced. Unless we do our promotion who else will do of course as Mi Muba said if our contents are worth sharing other fellow readers/blogger will surely find time to share or say one or two words about it to their other friends thru their social media networks, i used to do this for some informative pieces I come thru, this post is not an exception to this, today while I was talking to Nisha only I came to know about it, of course I am not that late here to air my views. Don. this tips will surely help the bloggers around the world, Yes, as Mi said this is worth shareable and I am going to do this right now, today itself i shared few such page which was worth sharing. that is the point here, if its worth and useful to other fellow beings surely the subject will get contagious!! LOL
    Thank you so much for revealing these secrets thru Nisha’s page.
    Thanks Nisha for the note about Don’s Guest Post
    Wish you both of them a wonderful time ahead
    ~ Philip

  18. Hi Nisha,
    I found something missing in these pages,
    Hey Hey where is the share button here
    I thought of sharing this page to my social sites
    i did a search but i could only see your page’s social buttons, but no share buttons! 🙁
    pl provide a share button so that your readers can easily share without leaving the page or share manually, any ways I am going to share this manually now
    Have a good day 🙂
    ~ Philip

  19. Hi Harleena,

    Thank you, it’s nice to be here and I’m so glad Nisha invited me to share with her audience! What a blessing.

    I don’t think you can succeed for very long without a passion and desire to succeed. I’ll be checking out your blog today for sure and I’m really interested to read your words of wisdom and advice!

    I hope you’re having a fantastic New Year so far!!!

    ~ Don Purdum

  20. Hi Rahul,

    Thank you for the very kind words!!! I’m honored and blessed. I’m so glad I could inspire you and I hope I offered you a glimpse of how great you can be if you take the necessary steps.

    May your passion live on!

    ~ Don Purdum

  21. Hi Don,
    Its my pleasure to see you on Nisha’s blog. I specially like the word you use in this article “contagious content marketing”. First of all this words makes me a full attraction on this post. I am agree with you that everyone tries to write qualitative post but it most important that you fulfil your reader’s expectation so they can share it with their friends.

    Thanks for this awesome post.
    Thanks Nisha to invite Don on your blog.
    With Regards,

  22. Hi Andrew,

    It’s great to see you see you here as well!!!

    It’s interesting, I just got off a great call with a friend who is has an MBA and has been in business for many years. We were talking about how marketing degrees and business schools still don’t get it when it comes to marketing and how their students understand these principles better than they do as the teachers.

    You have a great perspective and an awesome blog Andrew. I always enjoy reading your work and learning from you. Keep up the great work!

    Thank you for commenting and I’ll be by your site soon!

    Happy New Year.

    ~ Don Purdum

  23. Hi Philip,

    It’s great to see you here and thank you so much for your comment! While passion is only one aspect of blogging there is no denying it’s an extremely important one!

    While words can give us useful information, it’s passionate words that create a contagious environment that persuade, motivate and move a person to take action.

    Isn’t that our goal in blogging? To help people, make a difference for them, and then inspire them to do something! That’s contagious in my book!!!!

    I appreciate your comment and I hope you have an amazing week Philip!!!

    ~ Don Purdum

  24. Hi Naveen,

    Thank you for sharing. I’m really appreciative to Nisha for asking me to share my thoughts on her blog. What a blessing!!!

    Being contagious is an aspiration I think we should all strive for, yet most prefer to just settle. I hope we can persuade a few people to see it differently!!!!

    I hope you have an awesome week Naveen!

    ~ Don Purdum

  25. Hi Don

    Not surprised to see you at Nisha’s blog. Your message and ideas are really contagious. In fact you really are contagious in the blogosphere. It’s no wonder you talk about an interesting concept known as the Contagious content marketing which is what you blog really is doing.

    I love this post and I love the way you outlined the Job of the blogger. One point that strikes me is where you talk about solving one problem at a time. If bloggers followed this advice, innovation will never be a problem. I also agree that passion is isn’t important in business. A business without passion can never have any impact on anybody.

    Thanks Nisha for giving a business dose of inspiration. Have a nice week Don and Nisha

  26. Hi Ikechi,

    Thank you for the incredibly kind words! I cannot tell you how much of an encouragement it is to me!

    I’m working with a client right now where we have identified 25 different problems they solve and the landing pages for each one. Now, imagine the blog articles that enhance those landing pages and the clicks from those who need those services coming from the blog because they are very specific to the audience?

    It’s really exciting, but it’s a lot of work!

    Thanks again Ikechi! Happy New Year!!!

    ~ Don Purdum

  27. Hey Philip,

    Thank you so much for reminding me. I just updated my theme 2 days ago and forgot to add the share buttons. I will add them soon.

    Thanks again for pointing me out and stopping by here.

    Have an awesome day!

  28. Hi Monu,

    A business without marketing is nothing more than a hobby. Why? Because marketing leads to sales and for a business to be a business it by definition must create a profit.

    I appreciate your comment Monu and I hope you’re having a great week thus far!!!

    ~ Don Purdum

  29. manish_BHr

    You nailed this one. Really!

    Sometime I loses passion and yes, that affects my chance of making money (or marketing) in a huge way!

    I am looking forward to have a better strategy (that’s my goal for 2015) and definitely going to work my a$$ off if I could!

    Thanks for nudged and appreciate it man!

  30. Hi Manish,

    You’re very welcome. I wish you a massive amount of success in 2015 and I’m confident you’ll do fantastic!!!!

    Thanks for commenting and sharing!

    ~ Don Purdum

  31. Hi, Don and Nisha,

    You’re absolutely right, content marketing is being discussed a lot of places. 😉 Love the term ‘contagious’ content – awesome!

    Absolutely love your description and definition also.

    The answer to your first question is no. My content is not always so contagious that people have no choice but to share, etc. However, many times it is, and my goal is to increase the frequency of this happening during 2015.

    Yes, you are absolutely spot on. My role is to make a difference, and it is worth being passionate about. I completely agree with you, and this is oh so powerful.

    You are absolutely right when you shared your insight as to why people don’t know what to blog about. Overwhelm, and not taking it step by step. I have observed this myself, and if I’m not careful to keep my guard up, can slip into this as well.

    Writing to one person is important, and I even have pictures of a lady, and gentlemen for whom I write. It really helps.

    Talk about a thought – provoking article! Excellent. 🙂

    Talk soon,

  32. Hi there, excellent post. I have been blogging now only for three years on small slovenian furniture market and found that a success in content is also measured with keywords that we are targeting. If I am using commercial keywords, results is measured in btc end customer leads, if I am targeting with informational keyword, leads are readers. Since my first purpose of blogging is to sell furniture to slovenian customers, I am using commercial keywords on at least 90% of all content. Maybe it is wrong…. but so far id doing ok for me. Regards,

  33. Hi Don Sir and Nisha

    Wow excellent source of information, I truly enjoy this article, these day content is always matter into get search engine high ranking if content is original and useful then we can easily achieve good ranking into search engine.. good article..

    Mohd Arif