Google AdWords is a name that appears in online business and marketing articles. It’s mostly said that Google AdWords is a platform you can’t miss out on.
And there’s a lot of truth in that. According to statistics, 76% of the search engine market belongs to Google. Therefore, if you are running an online business, then Google AdWords might come as a lot of help for you. Especially if you seek brand or product recognition.
You can simplify the PPC marketing campaign using services like Google advertising made easy by Clever Ads. But if you enjoy learning things on your own, we recommend you check out this article and learn some tips on how to save money on Google AdWords.
Monitor Your Data Constantly
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Plan on taking some time every day to review your keywords and optimize it for the best result possible. Constant maintenance work like this could lead to much greater results than reviewing your keywords and other elements only once a month or rearer.
As you know, the information and trends on the internet are changing rapidly, so in order to be on top of the list, you need to make sure you keep up. There are some metrics that need most of your attention and monitoring. If you keep on schedule and optimize those metrics as often as you can, you are guaranteed to have better results than before.
Consider constantly checking on metrics like view-through rate, click-through rate, clicks, converted clicks, view-through conversion, click conversion rate, value/converted click, and cost/converted click.
Determine Your Goals
Another important key element to save money on Google AdWords is determining your goals. Not choosing a goal to focus on is one of the common mistakes companies make with Google AdWords these days. This part is very important because it influences the decisions that you should make further ahead.
For example, if your main advertising goal is to increase the number of leads and sales on your website, then you should monitor the data of converted clicks, cost/converted clicks, click conversion rate, and value/converted clicks.
On the other hand, if you wish to raise the levels of traffic on your website significantly, then you should focus on things like the view-through rate.
Remove Keywords That Perform Worse Than Expected
If you have keywords that are underperforming, you should seriously consider if not removing them, then at least pausing them. But how do you determine which keywords perform well enough and which don’t?
Usually, underperforming keywords are those who have a 0.50% or a lower click-through rate. Also, if you have some keywords that let’s say, have an average performance – not as good as you expected, but still not lower than 0.50% – you can simply lower the bids on those keywords that are not as effective.
After removing keywords that perform less than expected, you’ll keep the same daily budget for your advertising campaign. But you will give the best keywords a better chance to pop up at the top of the list on Google. If you aren’t feeling competent enough to evaluate the keywords, an SEO agency can help your business make better choices. It costs money but it’s a good investment in the long run that will save you money in the future.
Consider Adding Negative Keywords
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In whichever business sphere you are, there are some keywords that are very abstract and can be used for many different types of businesses. Which is not good both for your Google AdWords budget and the quality rate of your keywords.
For example, if you own a hiking equipment e-shop, you might be adding such keywords as “shoes” and “clothes” which are very abstract. This way your ads might be shown to people who are looking for prom dresses or any casual clothing. And it is very unlikely that when they are searching for a completely different thing, that they would click on your ad. This way you would pay Google for showing your ad to the wrong target audience and lose money.
This also has a negative impact on the quality rate of your keywords. Google always tracks the quality and relevance of the content your ads are linking to. So you can pay as much as you want but if the keywords you chose are not relevant to the content on your website this will lower your rate and position on Google.
Therefore to avoid all this, you should use the possibility to add negative keywords. Google lets you add an option to not show specific ads to people who’s search has specific words that are not relevant to your business. This way you’ll make sure that every penny spent on Google AdWords is efficient.