Your target audience consists of people who already love or might love your products. For example, if your product is a physical item that they buy from you, then you want them to crave more knowledge about those products. Sometimes your product is more abstract, like the knowledge you share with them on a blog. Whatever your product is, you want to capture and retain the attention of your audience. Here’s how to do that.
- Build reputation
Word of mouth marketing is completely free, and in a digital age where a single post can go viral to millions or even billions of people, it’s essential that you have a great reputation on social media, forums, and in the minds of your customers. Google reviews, amazon reviews, and reviews on your website will also help to boost reputation. Always be mindful to address any negative press online.
- Simple purchases
If you have a checkout and shopping experience on your website, it should be as simple as possible. Don’t make it too intricate. A one-click option is often the best way to make it easy for people to buy anything you’re offering.
- Social media engagement
Depending on your industry, you’ll want to keep things as professional as possible on social media. For example, a funeral director isn’t going to want to chit chat in a joking way with customers. Other industries make for the perfect opportunity to chitter chatter with your audience and make them see your human side. No matter how big your business is, there’s room for a glimpse of humanity in your Joel House SEO strategy.
- Search engine optimization
It’s #4 on this list, but it’s probably #1 on every single list of how to capture an audience’s attention. When you consistently show up in the top page of search engine rankings for your major and minor keywords, you’re going to have a success that few other firms or content producers will ever have. SEO companies are called that because it’s always the first order of business. You need people to find you before they can be interested in your content and products. Search engine optimization is the way to do that.
- Original content
Far too many websites think they can just rehash everything that’s already online and suddenly have an influx of visitors. In a fiercely competitive digital age like this, you’re not going to grab attention by rehashing content. For the best, most active engagement with your audience, you need fresh, frequently updated original content, straight from your own mind or the minds of your employees.
- Mobile friendliness
10 years ago, you could get away with ignoring any mobile compatibility, at least for awhile. Nowadays, if you don’t have a website that’s compatible with mobile browsers, it’s a death blow to your business. Go through any and all social media and regular websites for your business and make sure that they are optimized for mobile users.
- Email lists
Your biggest fans are the folks who actually want to hear updates about your business. Make sure it’s easy for them to do that by setting up a fast way for them to sign up for any newsletters you have. Once they give you their email, it should be as simple as communicating with them in a friendly and responsible way through email. Always make your privacy policies transparent, and never ever share your audience’s email address! Online it’s easy to be tempted to do things like this, but it can crush your business in a hurry if your audience suspects it can’t trust you.
Following all of these guidelines will help you reach your target audience in a responsible, entertaining, and beneficial way. Your audience above all must be able to trust that the products and information you provide are top quality. Building your reputation, hiring an SEO team, and growing your email lists, among other things, are some of the most helpful ways to capture your audience’s attention and adoration. If growth has slowed down, maybe it’s time to do an overhaul of all of these focal points of success.