Ever since Google introduced their famous PageRank Algorithm, businesses have regularly been advised to develop links that would aid in the ranking of their websites. Firstly, what we know is that creating links allows up and coming business to make a significant step towards organ traffic. Secondly, things can go completely wrong when the precipice of a Google penalty is applied on your site faster than you can say “what just happened?!”
Small businesses are on the receiving end when it comes to link building programs considering the strategy may not be accommodative of their weakness such as lack of advanced skills, time, or financial resources. Notwithstanding, there are 6 principal approaches to get around this without getting into a dispute with Google, using a significant amount of financial resource, while attracting high efficiencies.
Link authority matters
The days when business built traffic on their website by using a plethora of low-influence links are way gone. The best way for small business to build noteworthy traffic on their websites is by tagging top sites in a particular field. For example, if your business is an informative blog about crypto currency in 2018, its best to seek a link from Forbes website considering its one of the top reviewed business trend websites. It may take, a long time (maybe months) to land authority to tag coveted links; however, it is a better investment in getting a top ranking by a search engine than liking to websites with cobwebs considering no one visits them.
Always take into account outbound links
It is recommended for small businesses not to follow or request for authorization from websites that apparently have the “no-follow” code as part of their HTML protocols. The reason for this is based on the fact that these websites, regardless of their profiles, tend to diminish their raking potential through weakened security authentication.
Do not buy Links
Another issue to consider is that today the practice of buying links from the few prime directory sites is not just a bad idea, but it should be avoided at all costs. Most individuals or organizations that claim to offer this services are hack groups that trigger security protocols that may lead to Google penalties. As aforementioned it is best to be patient and wait for authorized approval. Instead of buying links, it is best to redirect the resources to link building programs. It is not an expensive venture when you come to the semantics of it. Most small businesses spend about $1,000 dollars or less on link building programs that are not only effective but authentic attracting the right kind of traffic.
Wherever you place your links significantly affects how your website is rated or reviewed thus influencing a small business marketing strategy. It is a recommendation that up and coming entities always place your links in the content area of the web pages and not at the navigation or footer regions. This allows the links to be prominent similar to editorial links which are only granted when the content of the page that is considered worth linking to.
Be keen on outbound links
When tagging links, it is recommended that small businesses keep in mind the number of outbound links on their preferred tag. It should be taken to account that high profile or secured websites tend to have a small impact on the ranking system in case they have a high number of outbound links. For instance, if your business is about cryptocurrencies and you have decided to tag Forbes web pages on the topic, the page with 200 outbound links tends to have fewer credentials than that which has 50 outbound links. The reason for this is that though the tag is from Forbes (a top business website), it credentials suffer from the plethora of outbound links.
Small businesses are recommended to create “Linkbait” meaning it preferred to do a rating of their own rating where particular blogs or informative/interactive websites are selected from a pool of sources. The only issue when doing so is that at times when the link is worth the content issues to do with outbound links may be set aside.
As a small business in the new age of online marketing, it is best to stay away from the more is better philosophy. Instead, it is best to invest in quality links that will allow you reach your target market and in a short time, you will be sorted after for being truly exceptional.