Guest blogging is, or should definitely be, the heartbeat of all your marketing strategies. If done well, guest posting will enhance your brand’s credibility and awareness, improve your site’s authority and, of course, increase the amount of traffic through backlinking,
If you’ve already given guest blogging a try, but feel like there’s still room for improvement, make sure to follow the perfect guest post recipe below.
Never Forsake Your Niche
One of the most essential aspects of guest blogging is choosing the right site to publish on. While you can use Google to track down popular websites, it’s very important never to lose sight of your audience. Websites like AllTop will help you find the most suitable destinations for your guest posts, while also considering your niche.
Targeting the right blogs, sending out pitches while also investing your best efforts into networking is definitely time-consuming, so you might consider using a guest post service.
- Make Quality Your Number One Priority
After selecting the perfect website for a guest post, it’s about time to start the necessary investigation. This way, you’ll know which type of content your new audience will find engaging and useful.
Make sure to check out the blog’s most popular posts and invest time in researching trending topics for your niche. Remember to add contextual backlinks and calls to action. Also, insert screenshots or infographics whenever you get the chance to.
- Start Building Your Email List
Guest blogging is a great way of getting new email subscribers without spending a great deal of money. However, to make readers sign up, you must offer them something valuable in return. It might be anything, from tutorials to ebooks, videos or templates.
If readers find your materials to be useful for them, they’ll most certainly get back to you and even start sharing your posts organically.
- Invest in a Great Landing Page
Although forgotten by many, a personalized landing page will help you get more traffic. Acknowledge where your readers come from and work on a smooth transition between your adoptive blog and your own domain. Guest posts can be a great first chapter to your own awesome story.
- Don’t Skip The ‘About Me’ Section
Can two sentences really make a difference? Yes, they can. Your bio should entice readers to get to know you better. What can you offer them? What is your goal? Why should they follow you?
Getting the essence of your blog in just a few lines can be challenging, but it’s really important to reach out to your readers. You can also add a link, but make sure not to be overly promotional or too spammy. Keep it personal and boost their curiosity by using a call to action.
Many start-up businesses have reached popularity through guest blogging. It’s a great way of getting exposure, legitimacy and even revenue. Pay attention to all of the steps above and you’ll definitely be able to reap the rewards of all your hard work.