People are visual beings. When we meet others, the first thing we notice about them is how they look. The same happens as we browse the Internet. You’ll spot a beautiful website and get hooked to view more content. You’ll skip through the bland web pages and only pay attention to the things that impress you.
As a blogger, you can use this fact to your advantage. Having a visually stunning website can increase loyalty to your website. It also ensures people stay on the site longer, consuming more content in the process. Here are 5 tips to help tweak your blog and make it more attractive to your audience.
Pick your Headings and Fonts Appropriately
Headings and fonts are as important to bloggers as they are to newspapers. You can spot a New York Times newspaper by simply viewing one of their headings. They are unique and easily stand out from the competition.
While you may not get to New York Time’s level of recognition, start paying attention to your headlines. Use H1 headings for main titles, H2 headings for subtitles and H3 headings for sub-points. Your content looks more structured and elegant when the headlines are also neat.
Don’t underestimate the importance of colors. Traditionally, most bloggers use bold, black colors for their headlines. These days, we’ve seen lots of stunning websites that mix all types of colors for their headlines and content.
Of course, there are challenges with using bright colors. You must learn how to combine the right colors. Know which color combinations work well for a fashion blog and which ones best suit your tech blog. Blog design is more of an art, so ask for help if you have to.
Select Good Featured Images
At the very least, your blog should include one image. Most people place it as a background to their blog’s title. It’s only logical as it helps grab people’s attention to your blog’s title. Besides your blog, the featured image is what people see every time shares your blog to Facebook, Pinterest, and other social networks.
There are no rules as to how many images you can include on your blog. You can have one or three but the most attractive sites tend to have an image on every webpage. The more images you have, the more likely people will find your blog to be attractive. Keep in mind the goal is not to flood your blog with images.
As a blogger, your main role is to provide informative and entertaining content. Images help your content look less exhausting. Some bloggers also use gifs, videos and other text alternatives to remove the boringness caused by long paragraphs of textual content.
Keep your Blog Simple and Free of Clutter
This is something you should practice from the moment you create your blog. Install only the number of plugins and templates you’ll need. Limit the number of images on your blog and place them where appropriate. Constantly review your blog for files and junk apps that don’t value to your audience.
If you are thinking about creating a new blog, make things easier by keeping everything simple. Work with a good website builder and pick the best templates for your niche. A template for a photography blog looks different than one for news.
It’s also easier to design your blog when it’s new compared to a year later. You can change plugins and apps quicker and better. You can get assistance from a professional and make your site look stunning before you even start publishing content.
Still on keeping things simple, make sure navigating through your blog is a breeze. Many blog users will exit your website if they have to click more than twice to visit a page. Also, they are more likely to leave if they can’t find content because of poor labels. Make your content the center of your blog layout and label each article appropriately.
Consider Changing your Theme
Most new blog owners pick the first free theme that impresses them. Few people want to invest money in a site they don’t know whether it will work anyway. With time, however, it’s easy to know whether your theme looks great.
The problem with many free themes is that they represent the past. They are outdated and don’t look as attractive compared to premium themes. If it’s your images, free themes will tend to show small image sizes, often not properly aligned with your content. You have many limitations in terms of the features you can access and sometimes the themes may not work.
If your theme looks dull and uninteresting, it’s probably time you changed it. Modern themes not only look splendid but are also SEO optimized. Your blog can’t survive today’s Google search engine ranking methods without proper optimization. This includes pages that load faster, links that work, optimized images and authoritative content.
Tweak it for Social Media
Social networks can help drive traffic to your blog. But few people will click links to your site if they don’t look neat and attention-grabbing. Start by posting a header image and a captivating headline to go along with it.
Social media users, like any other type of audiences, are attracted to visual appeals first. They will stop to read your headline if it’s accompanied by a beautiful and meaningful image. If they are impressed by your pictures, the then decide whether to click through your links.
Besides tweaking your social account, work on your blog to be more social media ready. Add social shares to every page. Add Instagram and Pinterest grids to your blog and any other icons that can make it easier for people to share your posts.
Creating a blog is easy. Convincing people to read the content you publish on it isn’t easy. One reason for this is because people are visual. They are more attracted to blogs that look beautiful and informative content. Before you work on the quality of your content, tweak your blog to look attractive.
Install a professional theme and add beautiful images. Remove clutter images and files. Optimize it for social media users and make it mobile responsive. Make it easy to navigate and do everything else that makes people love blogs.