Are you looking to get more traffic and leads for your business website? Well chances are then that you’re on the hunt for a great SEO agency. And right off the bat you’ll see the problem: there are countless SEO agencies around all promising great results. So how can you find an SEO agency that actually delivers results? Read on to find out how.
The important thing to remember when choosing an SEO agency is that it’s going to be a long-term relationship. Both of you will be investing a lot of time into this relationship, but it’s mostly going to be you who’s going to be investing monetarily as well. And like most relationships, you wouldn’t want it to end on a bad note.
Below is a guide to help you find a reliable and trustworthy SEO agency that you will be happy to invest in.
The Benefits of Hiring an SEO Agency that Delivers Results
Let’s talk about the results you can expect from a good SEO agency:
- Improved search engine rankings: These will get you more organic traffic to your website.
- Improved traffic: Guess what? The more visitors that your website has, the more people you can expect to contact you about your business.
- Improved sales: If you’re getting contacted on a regular basis through your website, there are more chances that you’ll be able to get a sale.
- Better reputation and authority: A good SEO agency will build a credible web presence for your company, supported by great quality content and an awesome website that resonates with your customers.
The above-mentioned benefits will be beneficial for your business and for you. A reliable agency will take care of SEO, which is a major part of any online strategy for a business. This allows you to focus more on the core operations of your business.
Top Tips for Choosing an SEO Agency that Delivers Results
With so many SEO agencies around claiming to be the best, which one can actually get you the results you need? Of course, you will have to work with them to find out. According to Melbourne’s top SEO agency, there are a few ‘background checks’ you must do to pick the right one. These checks will definitely nudge you in the right direction.
1. Figure Out What You Need
SEO is not just one process, but a mix of different processes whose results accumulate to get you better rankings, increased organic traffic and through that more customer leads. Some digital agencies will not be able to cater to every aspect of the SEO process, such as website development / optimization.
The best practice here would be to get an SEO analysis done before any deals are made. A good agency will provide you with an insightful analysis and list the key areas which will need to be focused in the SEO strategy.
2. Go Through Customer Testimonials and Case Studies
Any worthwhile SEO company will have a number of case studies to back up their claims. You should ask any prospective digital agency for customer case studies right off the bat to learn what kind of customers they’ve worked with (to see if they’re a good fit for your niche) and what steps they took in order to get results.
Don’t be afraid of asking for a client reference. That is, the agency should be able to put you through to a client who can speak to you about their experience with the agency.
3. Beware of Outsourcing
Many agencies advertise themselves as ‘full service’, when in fact the opposite is true. Such agencies will most likely be outsourcing SEO work that is outside their expertise, which can be both good and bad. Outsourcing is not all bad, but it requires crystal-clear communication between teams in order to be successful. Or you could choose to work with a specialist agency like A.P. Web Solutions rather than a generalist “full-service” company.
At the end of the day, it should be the agency that you’re working with that’s accountable for the results. Ask them making any sort of a deal about how much of the work will be outsourced. Transparency is always a good indicator of a trustworthy SEO agency.
4. Avoid Black Hat SEO like the Plague
Black hat SEO is a practice in which SEO ‘experts’ will try to game the Google search engine to get fast rankings. It can be done, but the consequences of it going wrong can be disastrous for your business. Disastrous as in, getting blacklisted by Google and not appearing in the search results at all.
If an SEO agency makes promises about ‘guaranteed rankings’ then they’re most likely engaging in black hat SEO. To be clear, you should walk away from agencies that make these claims.
5. Define Your Budget, but Avoid Cheap SEO
You should keep a monthly budget for SEO in mind before approaching a digital agency. Communicate this budget clearly in your introduction, and ask them if they can use that budget effectively for any meaningful results.
And this goes without saying but, do not go for cheap SEO agencies. You’ll get what you pay for including:
- Inexperienced, ‘wannabe’ SEOs
- Cheap PBN links which can get your website blacklisted by Google
- Irreparable damage to your reputation because of badly-written content