For content creators, the goal is to connect with viewers and make an impression. Viral videos are one of the best and most popular ways to do this. Creating a successful viral video doesn’t need to be expensive or difficult. It all starts with a great idea and goes from there. Here are four things to take into consideration before you try your hand at making the next must-see video.
Be Aware of Pop Culture
Before you create a video that has the potential to go viral, you need to have an idea of what people are currently excited about. Be aware of pop culture trends and current events. Do research on what your audience has been enthusiastic about in the past and what they might like to see more of in the future. People react more favorably to pieces of media that relate to their personal experiences. When in doubt, think about the intersection of your audience’s interests and what’s popular at the moment.
Think Outside the Box
Making a viral video doesn’t need to cost thousands of dollars or have high production value. It all starts with an idea that captures people’s imaginations. This has the potential to be something very simple. Familiarize yourself with what has been done in the past and make an effort to expand beyond topics that have been covered before. If you do decide to tackle a topic that has been previously popular, try approaching it from a fresh, new angle. It helps to have a few other creative minds working on your project with you. Brainstorming as a team can help you discover new topics that you might not have been able to come up with by yourself.
Induce An Emotional Response
The best way to connect with an audience is by evoking their emotions. The very best viral videos target the feelings and experiences to which everyone can relate. Try to find an approach that makes your audience feel something. This can range from tears and sadness to laughter and humor. Audiences are more likely to take action if they can relate to the story you are telling. Before releasing your video, try showing it to family and friends to see if they have the appropriate reaction.
Focus on Marketing and Promotion
Often, the difference between a video being forgotten and going viral has everything to do with what the creators do after the video has been released. Put an emphasis on marketing your video and take steps to ensure that as many people as possible can view it. Have a marketing plan before you release your video and things will go more smoothly. This may include working with an entertainment company like Jukin Media or putting your video on a variety of social media websites. Make sure you have a functional website and consider creating a newsletter where you can include a link to your video.
Producing a viral video should be a fun, creative experience that encourages you to think outside the box and connect with your audience. Take a few simple guidelines into consideration before you begin and you’ll have created the next big thing in no time!