3 Best Marketing Tools worth Your Investment

You have probably heard that for efficient online marketing, you need to have the right tools. The underlying question remains, what are the best tools worth an investment?

This is because, in today’s market, all tools are not made equal. Some are highly sophisticated, some are free, while others require one to part with thousands of dollars to get them. Therefore, choosing the best marketing tools is not a stroll in the park.

Apart from using the best rank tracker tool to check how your content is performing in different search engines, there are a host of recommended marketing tools that you need to check out if you want to up your game and stay ahead of the competition.

1. InfusionSoft

To set the record straight, InfusionSoft is a powerful email marketing tool, but on the downside, it is highly expensive. But with all the powerful automation features it brings, it is fair to say that this tool is doubtlessly worth every penny.

Let’s look at its cost;

For you to set up this email marketing tool, you will have to part with a whopping 2000 bucks. Yes, $2000! After that, the monthly fees will range from $200-$600.

What makes it worth an investment is that using it is not rocket science. It comes with a guide on how to use it, and you can also find some useful tips online. The only stage where you will pass through a few handles is during installation, but when set up, it will give you excellent deliverability rates, and you will get returns on investment in no time.

2. Buzzsumo

This is one of the most renowned tools in content marketing. If you are serious about taking your business to a whole new level, then this is a tool you cannot afford to overlook.

With this marketing tool, you will be able to find content that has been shared the most on particular topics. Interestingly, you can narrow down your search so that you can only get information that is relevant to your industry.

Buzzsumo has a range of advanced features such as monitoring and influencers, which enable you to track what your competitors are writing about, and the strategies they are using to market their content. This way, you can come up with ways in which your business will stay ahead of the competition.

How much does it cost?

This tool comes with a free version, which you can use to test its efficiency. This version comes with limited features.

If you want more advanced features such as monitoring, you will need to pay a monthly fee of $199.

There is also a Pro version of the same which is mostly used by big agencies, and if you need it for your marketing needs, be prepared to part with $299 a month.

Are you a brand, or do you publish online materials and you need a marketing tool that will lead to business success? Buzzsumo has an Enterprise version that has highly advanced functionality at a subscription rate of $999 a month.

If you want to realize your content marketing needs, this is the ideal tool for you. It will not only help you analyse trending subjects and headlines, but it will also give you an opportunity to write content that cannot be matched with any other in your industry of choice.

3. Buffer

Manually posting marketing on social media can be a daunting task. You need a marketing tool that will ease the load on your back. Buffer is the ultimate answer. With it, you can schedule updates on Twitter, LinkedIn, Facebook, and Google+. It contains sophisticated features that are hard to beat including a mobile app, social analytics, and a browser extension. Investing in this tool is one of the best decision you can make if success is your portion.

The cost

If you don’t need lots of features to do your marketing, then you will enjoy the benefits that come with a free plan.

But if you need to get a better marketing experience that will bring more monitory gains to your business, Buffer comes with premium versions that range from $10-$250 on a monthly basis.

This tool is worth your money because it enables you to schedule your social media posting in seconds. What’s more, it allows full automation of your postings, which means more time saved. And in business, every second count.

Marketing is a vital part of your business. Make sure you understand how the above tools work, and determine the level at which it will improve your marketing efforts before you make any investment. Cheers!