Technological advancement has opened up business space by helping entrepreneurs to place their organizations and products on a global market place. In the same capacity, competition has gotten stiff, forcing entrepreneurs to put in place creative measures and strategies to help them get a share of the market.
Since the internet became the basic tool of connection globally, Search Engine Optimization (SEO) has undergone several developments. It still remains one of the fastest evolving aspects of the internet. In this respect, entrepreneurs require to have some analytical skills and understanding of how SEO works for them to gain profitably from it. In this article, we discuss some tip that will significantly contribute to your SEO efforts in 2019.
- Local Listing on Relevant Websites
The first point of success for SEO purposes is being seen online and being found with ease. Think of it this way; if you were running a brick and mortar shop somewhere down the streets and there are several competitors on the same street, how would ensure that you are the first one to be spotted by a potential customer? This is the same logic behind local business listing.
Using websites that offer this service, you simply provide your Name, Address and phone number (NAP) and any other relevant detail to be listed for free. This way, when visitors come searching, they will easily find your business.
- Make Your Website Load At Rocket Speed.
It is an extremely competitive space and online visitors are the lookout for the quickest service they can get. If your website loads in tortoise speed, you will most definitely be overtaken by competitors. The faster your website loads the better your competitiveness in the SEO league. On average, websites that load within the first four seconds attract more traffic.
- Use advanced Technology Such as Artificial Intelligence.
There are three tech advancements that are quickly taking over the business sphere: Artificial Intelligence (AI), Machine Learning (ML) and Virtual Reality(VR). Several developments have gone into these three elements of technology and 2019 is seemingly the year when their full potential will be realized. If you have seen the chatbots that are ever ready to answer your queries on websites, that is an excellent example.
- Content Is Still King In 2019 and Beyond.
This aspect of SEO is not changing any time soon! Feed your visitors with content that satisfies their needs and you are sure to rank high in 2019 and beyond. The good thing is that there are several approaches you can give to content creation. A primary approach for content creation is giving your visitors content that is informative, educative, enlightening, relevant and entertaining.
- Make it Mobile Friendly and Compatible.
If you want to see the true effects of this approach, just look around and think of how many people are using mobile phones around you. Now make it personal. What if all those people were viewing something on your website? Would be they be satisfied with the results?
Viewing data on PCs or larger devices is different from using smaller gadgets such as smartphones. Therefore, you need the configuration of a website to be done in such a way that it is efficient across various devices. While at it, ensure that your Call To Action(CTA) such as feedback email or subscription is possible through mobile devices.
- Creating Backlinks
Is your websites interlinked with other websites?
Backlinks act as a way of networking your website pages to other website pages either within your website (inbound) or without (outbound).In 2019, your SEO efforts will go a notch higher if you interlink WebPages with quality backlinks. If for instance, you run an e-commerce site and one of your blog posts reviews a product placed elsewhere within your website, it adds more value to place a link that leads to the page where the product is found. While there, ensure that visitors can discover even more products. Click here to learn more about SEO Company to help you on backlinks. This is how backlinks create quality on your website.
- Social Media Linking
Do you still have inactive social media pages in 2019? You are doing your business a lot of injustice and harm. Today, social media platforms are a primary source of credible business and should be made a significant part of your SEO efforts. Perhaps the greatest task is to ensure that your social media pages are super active, responsive and useful to visitors. Social media platforms are great kick starters for product stories that can be extended to your website and lead to great traffic. In addition, it is easier to continuously engage with visitors online as well as give and get feedback easily.
- Use Graphs, Photos, and Videos.
It is no longer enough to give your online audience plain blog posts to read. Visitors are looking for information that is informative and in-depth. Owing to the economic outlook of 2019, your SEO efforts will be greatly enhanced if you incorporate the use of graphs, photos, and even videos as a way of giving your audience more value for their time to visit your websites. While at it, ensure that they are easily accessible, opens in a legible format and are easy to translate.
Photos and videos are helpful in memorizing situations and ideas. Use them to grow your SEO ranking in 2019.
This one has been always been important since the advent of SEO. It is not changing any time soon. It is precisely ensuring that you feed your audience with relevant content regularly. If they can depend on you as an industry authority, they will come back for more and they will appreciate when they find fresh, new and more informative content.
- Call To Action (CTA)
The role of CTA as a means of engaging your audience for further discussions is gaining prominence. In 2019, the importance of CTA is further aggravated by increased competition. Ask your audience to subscribe, call, or visit your premises. It keeps the discussion going and helps you to rank better for adding value to your visitors
One of the observations is that several elements of SEO has not changed. However, how you practice and engage with your audience is what determines whether your SEO efforts gain fruits in 2019. To rank higher, carefully select the best practices and engage your audience from that approach. Importantly, remain consistent, relevant and accurate in your SEO engagement.