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What’s a landing page and why do you need it

When you’re running a small business, there’s so many things you need to take care of – from handling production and distribution, to dealing with accounting and managing your employees. Creating and managing a landing page is often the last thing on an entrepreneur’s mind.

However, a well made landing page can be that one thing that separates you from the competition and launches your company into stardom.

If you’re wondering what a landing page is – don’t worry. While it’s basis has been around for quite some time, the concept itself is quite new.

A landing page, simply put, is a page that a visitor arrives at by clicking on a link or an ad. When speaking in terms of digital marketing, a landing page is a page that’s detached from your main website. It’s often a single-page website created to serve a single purpose – conversion.

And conversion is the main and only reason why your business needs it.

Think of a landing page as a distilled version of your main website that’s only meant to sell a single product or only get you new email subscribers.

Your business needs a landing page every time you launch a new product. Your business also needs a landing page every time you want to increase your mailing list. It also needs a landing page every time you want to promote an event or announce important events such as sales, promotions and anniversaries.

First the why, now the how 

Now that we’ve covered the reasons why your business needs a landing page, it’s time we got over the basics of how to make one.

It goes without saying, but your business should have a website to start with. If you don’t have one, then it’s the perfect opportunity to use SITE123, a fantastic website builder we just can’t get enough of. SITE123 is an incredible platform that allows its users to create beautifully designed, fully responsive websites and landing pages in minutes. Its intuitive interface and easy to use features, along with dozens of pre made designs and layouts have already made it a favorite among small business owners.

Before you actually create and design your landing page, it’s important you set clear goals. Define exactly what you want your landing page to accomplish – do you want to increase sales or just get new subscribers to your email list? Is acquiring new customers your goal or do you want to focus on returning customers and establish a relationship with them.

By defining a clear, straightforward goal you’ll be clearing the path and allowing your business to grow at a much more efficient rate.

After defining your goals, you should focus on defining who your target audience is. This is a very important step as it will largely impact the way you design your page and how you write your content. Are you trying to reach out to teenagers and millennials, or is your target audience a bit older and more sophisticated? Try to define the qualities your audience has and try to visualise what your average customer looks like. Designing a page that will captivate that customer’s attention and writing content that sells directly to them will be so much easier.

The design

Designing a landing page with SITE123 is a simple and easy process. The platform offers dozens of pre made designs and layouts for you to choose from, with all of them being completely customizable. You can change the colors, fonts, layouts and themes as many times as you want without compromising the responsiveness of the page.

As your landing page should be memorable and engaging, it’s wise to use bold, contrasting colors and attention-grabbing slogans. It’s aim is to sell, and you need to dedicate all of your design to this specific purpose.

You can check out this great article from SITE123 if you want to know more about the basics of good web design.

The content

Your web design and your images aren’t the only thing that sell your products – your content does to. You don’t need to be a world class copywriter to create engaging content – just keep it honest and straightforward. Your customers will immediately recognize that and it will make your content that more memorable.

It’s also important you keep your message simple. Going into too much unnecessary detail and overcrowding your page with slogans will do you more harm than good. Choose a straightforward, memorable message and adjust it towards your audience.

Wrap 

A landing page is an indispensable part of every successful business. Creating a landing page for your company is a quick and easy way to grow your sales and increase your revenue – without having to spend a single dollar.

Ready to create a landing page? Go to SITE123 and create a website now, and if you want a more detailed guide check out their article on how to create a powerful landing page in less than 30 minutes.

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