Marketing is fundamental to your company’s success. It’s the only way you have to reach people and spread your brand; it’s how you get people to buy what you’re selling. It used to be as easy as designing a couple of ads and posting them in the right places.
Yet, marketing’s changed. Now, you need to ask yourself, “what is mobile marketing?” to get started on your marketing plan.
One in five Americans is dependent on their phones as the main way they connect to the internet. That means the way they consume content and information is designed for mobile technology. Your marketing needs to be designed around mobile technology before people will see it, too.
To do that, you need to make mobile marketing a fundamental part of your overall strategy. It should share just as much importance as your traditional marketing strategies, if not more.
Keep reading below to learn how to make a mobile marketing strategy that reaches people where they are: on their phones.
Hope For The Best, And Plan For It Too
No marketing plan is ever successful without a clearly outlined marketing strategy. Mobile marketing isn’t different, in that regard. To start marketing to people through their phones, you need to draft a plan showing how you will do that.
Your first step should be to outline what your target audience will be, as well as your primary mode of marketing. Will your mobile marketing aim at building your brand through social media? Or will it be to drive traffic to your website?
Only you can decide that. Make a plan that’s appropriate for your business’s scale and service. It’ll be your first step towards marketing success.
Make A Mobile-Optimized Website
It’s 2019 – you should have a website by now. It’s the best way to gauge how successful your marketing is by showing conversion and traffic rates. It also centralizes information about your company, so people know where to go to find you.
Yet, you should also make sure your website is optimized for mobile technology.
Most of your customers will likely use a phone to access your website. If they can’t find what they’re looking for just because they’re not using a desktop, they’re bound to bounce off it. Avoid that by designing your website with a mobile focus.
You could also design two different layouts: one for desktops and one for phones. Just makes sure the themes and content are consistent between the two!
Target The Right Audience
the key to any successful marketing strategy is to target the right audience. And to target the right people, you need to understand what people are looking for. What needs and wants does your product fulfill?
Answer that question and embrace it in your advertising campaign and in your SEO content. That way, your company will resonate deeper with the people it matters to most. They’ll be more likely to purchase your product, and will be even more supportive of your brand.
Wondering What Is Mobile Marketing Research?
You can’t figure out who your target audience is if you don’t research your market, though. Market research is one of the most underappreciated, yet most crucial, aspects of any marketing strategy. Information is power in modern markets; the more of it you have, the likelier you are to succeed.
Research your market by collecting demographic information about it. Figure out the kind of person that participates in it; is your market comprised of elderly women or young professionals? They each of totally different tastes you must appeal to.
After that, you need to figure out your role within the market. Are you poised to resonate more with the majority of people within it, or do you appeal more to minority groups? Understand whose needs you serve the best, and play to your strengths to maximize your mobile marketing strategies.
See That Your SEO Strategy Is Mobile-Focused
Mobile marketing is fundamentally different from traditional marketing for many reasons. One of the most unexpected reasons is that your SEO strategy should be different for mobile and desktop audiences. Last year, Google began mobile-first indexing, which shook up the world of SEO.
This means that Google began delivering its users mobile-optimized content rather than traditional content. While this may not initially impact a website’s rankings, it can affect your reputation with your users. If your content isn’t mobile-optimized, then people may be shaken to find your content is suddenly more difficult to read.
So don’t neglect your mobile-focused content. If your users are more likely to find you on their phones, then you need to develop content that will display and read easily on phones.
Savings Should Follow Customers
One of the advantages of focusing on mobile marketing is that you can always be with your customers. As long as they have their phones, you can remind them about deals and savings wherever they are.
If you have an app, don’t be afraid to push a few notifications about sales and deals. You should also develop a rewards system for loyal users and customers through your website or an app. People won’t forget their membership cards at home if they’re on their phones.
Take advantage of that to deliver the most amount of savings to your customers, and keep them coming in!
Leverage Your Resources
Phones collect a lot of information about people, such as their location history or their browsing activity. If users allow you to access that information, you can tailor their experience with you to ensure they’re as satisfied as possible.
Ask them if you can collect location or browsing data through an app, or with a web form. That way, you’ll be able to collect idiographic data about your customer base. With that information, you’ll be able to craft a more effective marketing strategy and ensure your customers are happy!
Mobile Marketing Is As Important As Other Kinds
Your overall marketing is incomplete without a mobile marketing strategy. It’s become one of the most important parts of marketing and will continue to grow in importance. Entire careers and lives are being built around a person’s phone, and so should your marketing.
Industries are shifting around mobile technology, and you should too.
Yet, it’s easy to keep wondering, “what is mobile marketing?” It can seem like a foreign concept if you’re not already familiar with marketing. Luckily, there’s a way to fix that.
Just connect with us here, and we will help you develop an SEO strategy, and more, that’s mobile-focused. You can even do it on your phone!