For small businesses wondering how to get into local search engine optimization (SEO), one should keep in mind that it is crucial to implement the strategies to capture local customers who might be searching for a service that you are offering.
By Optimizing your business listings on multiple external sites, one can gain immense visibility in search engine results. Without local SEO, it is evident that your competition will boost their business, while you will be lurking in the background.
Local SEO with Effectiveness
Local SEO is playing a significant role in today’s day and age since the decline of yellow pages has prompted the use of the web for searching products and services.
Do read:- How to Build Backlinks the White Hat Way in 2016
Here are some easy tips to use Local SEO to help make your business a serious local contender.
- Google My Business – Your Business Page
Although Google+ may not be in every business strategy, the truth is that it should be part of your marketing arsenal. Your Google My Business profile helps you with reviews, and they perform exceptionally well with local searches.
The best way to boost your local SEO with Google My Business is to update it with specific information about the business with a custom URL. Your “Story” will be posted as a meta description and your identity in the search results. Hence it should define the business succinctly.
Verify contact information, business email and website, so that your business reflects correctly with people who search for businesses like yours. A correct listing on Google Maps goes a long way for local success.
Reviews are useful in boosting visibility across the board and they encourage patronage too. While Shopping around for services, people usually rely on businesses with the best reviews. Encouraging positive reviews should be one of the core aspects of Google+ strategy. A photo of you and your office will work wonders too.
- Establish Your NAP Online
“NAP” refers to name, address, and phone number of a business. Post yours on external websites, like directories and locale listings site. Each mention of the business you are in, works as a “citation,” and multiple citations can elevate your business to the top too. Citations are pivotal to local search engine rankings. This will be the foundation for expanding on a local SEO presence.
Consistency is important in this regard. The information should be accurate in every place. Do not only use keywords in every place. Make your brand name relatable.
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For local businesses, schema markup can be used to ensure that the business location and contact information is well organized in different locations. Schema.org includes a local business section that helps them to add markups on a site. Generate a business schema with the MicroData Generator to generate a unique code that will be displayed as “div” tags for rendering on your own website but not visible on it. Use a schema scanner to check the activity.
Word of mouth marketing can drive presence on social sites especially on Facebook, Foursquare, or Google+, since positive reviews will prompt others to try out the services. Being proactive about customer service drives a positive impression and thanking them will add to the patronage.
- Use of Responsive Website
Having a mobile-friendly website is one of the most important measures for boosting your business and about 80% of local searches are originating from mobile traffic.
Investing in responsive design will help drive traffic from both desktop as well as mobile. It might also need some overhaul but you have to do it for attracting people on all platforms.
- Do not ignore your own website for local SEO and add personal information about the company on it.
- Never fail to verify the business since one should always specify the ownership, address and make it clear on the website. Sites make it to signup but verification is even more valuable in terms of Local SEO. It provides authority with local citations and provides the extra step to make your business known across the city.
- Do not allow citations to feature in an empty site. One should provide Local SEO benefits to different customers so that they keep coming back.
- Do not avoid Google and Bing to promote your business as without them, the SEO value decreases tremendously and even render it unpopular. Your presence should also have your prospects’
See also:- Reasons to Use Search Engine Optimization for Your Business
Local SEO revolves around key SEO principles. One should work around it. The good news is that most of them are easy to implement. You can use some external tools to ease up your work including specific directives, with Synup which is local SEO focused. Local SEO once set, can bring you relevant traffic throughout the year with some lethal results in search engine visibility. Try them today!