What started as a microblogging site has emerged as a valuable and indispensible digital marketing tool over the years.
Given the large number of people that use Twitter globally, it is only obvious that this social media site serves as a great platform to reach out to a large target audience with minimal efforts – 140 characters at a time.
But this sea of users also means there is a good chance of your marketing efforts to drown into oblivion, if not positioned correctly.
Here are top five twitter marketing tips to make your Twitter campaign stand out.
Find a Like-Minded Audience
Different people join Twitter for different reasons.
For some it is an opportunity to voice their opinions while others might see it as a place to keep track of their favorite celebrities or stay updated with the latest events around the globe as they unfold.
Naturally then, the nature of content being generated on the site offers a great deal of variety.
The first essential marketing tip is to sieve through this content and zero-in on people who share your interests and start following them.
This is a crucial step for getting your message across to the right kind of people.
You could, in turn, gain a lot from the knowledge and information shared in their tweets.
Create a Personality
Put some thought into how you want your brand, company and its products/services to be viewed by your potential customers, and design your promotional and content tweets, retweets and @replies accordingly.
Your Twitter content must be in sync with the brand image you are trying to promote and compelling enough to make your followers click on links every time, without coming across as overtly promotional.
Getting a lot of people to share your tweets is just the perfect thing you should be aiming for through your Twitter marketing campaign.
Generating a significant number of retweets not only creates the right kind of buzz for your company and increases its outreach but also serves as an important tool for building credibility.
You can get your followers to share your tweets by sharing engaging content and lucrative offers consistently. Buy retweet reviews to keep a tab on your retweets statistics.
If you are looking to generate bulk of retweets in a short span of time, you can consider employing services of professionals such as Devumi’s retweets service.
Cut Down on Hashtags
Yes, hashtags have become an integral part of Twitter and are an effective way to highlight the focus of your content.
Since you have only 140 characters to get your message across, hashtags help in saying much more with fewer words.
Be that as it may, it is crucial you refrain from overusing them. Stuffing your tweets with hashtags ‘washes away’ the real message and makes you look like an amateur.
Use them for conveying something absolutely out-of-the-box or announcing a spectacular news.
Hashtags are much more likely to grab more eyeballs when used sparingly.
Keywords Hold the Key
Just like any other form of internet marketing strategy, keywords hold the key to the success of your Twitter campaign as well.
Spin your tweets – both organic and promotional ones – around well-researched keywords to get the maximum impact.
However, here too, you must steer clear of over stuffing tweets with keywords and stick to just one high volume keyword per tweet.
Recommended:- How to Use Hashtags – The Ultimate Guide
Of all the social media sites, Twitter is perhaps the most viable tool for digital marketing.
All you need is a little bit of planning and research to get the message across to the right audience and make an impact.