Selecting SEO keywords is considered as a basic process but it is not that simple. Your selection of keywords has the significant impact on your business growth through online visibility. The strategy revolves around the selection of a right set of keywords catering to the target audience with a comprehensive analysis. Keyword analysis considers user search behavior and then determines how and where to place keywords. SEO is a crucial aspect in online marketing paradigm. Well researched and effective keywords directly help in website ranking along with the backlink profile.
Inbound marketers are always on their toes to tackle the Google algorithm updates while consistently optimizing websites through strategic search engine optimization. Since most people look for first-page search result it becomes more crucial to ensure flawless SEO strategy with best keyword combinations.
Selecting keywords depend on various factor based on data-driven stats, analytics, and smart decision making. Here, we have covered some of the tips for selecting SEO keywords:
- Understanding the user behavior:
Choosing the right keywords while keeping user intent in mind works well. Since people use a different set of keywords for search, purchase or when looking for educational or learning information, it becomes very important to strategize accordingly. Most common user search habit includes these basic terms: Compare, Best, Strong, New, Price, and Place. As a part of keyword pairing, one should always keep these set of keywords in mind for better traffic flow to your website. The pairing keywords help in catching the attention of the users and getting better online visibility.
Some products are specifically localized to target a set of audience in a particular geographical area. In such cases, Geo-specific language qualifiers play a crucial role and searches based on localized keyword terms can work wonders.
- Prefer using Long Tail Keywords:
Most inbound marketers will suggest going for long tail keywords. Let us help you define head terms and long tail keywords; the shorter keyword formats which are more generic are referred as Head terms or short tail keywords. They are typically 3 words long, for example, “Luxury Hotels” “athletic apparel”. Whereas Long tail keyword phrases contain more than 3 words. For example, “Live Chat Support for website” or “Men’s summer athletic apparel”. For a successful keyword strategy, it is always advised to use a mix of long tail and short tail keywords. This will help you stay competitive and rank better.
- Do a detailed Competitor Analysis:
It is always a good idea to closely observe what your competitors are doing, having said that it doesn’t mean that one should start following the same footsteps. Every business has its own objective and set of target customers so the keywords may tend to vary. A quick evaluation helps in formulating a better strategy, finding what kind of keywords your competitors are using, and what are the other keywords which might be helpful for your business. A comprehensive analysis at the initial stage ensures that your keyword strategy is not lacking any of the crucial aspects.
- Empower with Meta Description, Title Tags, and Meta Keywords:
On-page optimization for any website is one of the basic ground rules which can never be neglected. Website content is important with proper usage of keywords with desired frequency. Apart from that Meta descriptions, Meta keywords, and Title tags plays a vital role. From end user’s point of view, Meta description gives them an idea about the relevance of search information they might get on the page. Meta description should be unique content defining business or services, and duplicate content is never recommended. Uniqueness is even more crucial with Title tags and with correct phrases you can make the users click and browse through your website. It is advisable not to include anything in the title which the content fails to deliver.
- Keywords should sync with your Business domain:
It is important to set a goal and consider few aspects where your company wants to rank for.
These topics help in giving direction to look for a new set of keywords which relate to the objective of the company to reach the target audience. If the business is focused on App development, you will tend to get topic related to Mobile apps andWearable apps. This will help you to search for associated keyword through various keyword planning tools. A proper combination of long and short tail keywords around the business will always help in a longer run.
Most Search engine optimization processes tend to fail if the initial keyword planning is done inadequately. So, don’t worry, just do the right things in the right manner. Don’t miss out to use the keywords which your customer search often. Use relevant keywords and unique content to rank higher. With no second thoughts, a well-planned SEO strategy keeping in mind the above tips can help your website rank and grow your business significantly.