Modern marketing is real smart marketing that must be fast, effective and reach out to more and more people, targeted and otherwise. The improvements and development in technology and the use of it in the digital marketing landscape is more now and therefore you should be updated with such developments to attain the desired results in SEO.
Market experts and influencers provide different suggestions and imply that in the coming years SEO service will see a significant change for the better. The impact of such use of technology in SEO is changing the face of it.
However, it is not as easy as it is said. It is required to know and deal with the algorithms that enable the machines to establish proper connections that will help it to learn how to process data as well as apply it in the future tasks.
Now, when you look for something the results displayed specifically by taking into account a lot of factors such as:
- The location
- The search history
- The favorite websites and
- What the users click on for a parallel query.
With the incorporation of AI or Artificial Intelligence the ranking factors are now more categorized and also vary from one query to another. This is due to the fact that the improvement in the algorithm has helped it to learn how people are clicking on the search results. It will now decide on the most relevant factors that should be considered for each search which ensures a better SEO.
However, modern Ready Set SEO Adelaide is not about algorithms only. It also involves several other factors and questions such as:
- What does this development mean for the marketers
- How does it change SEO jobs
- What type of factors to consider and the suggestions that the experts and influencers provide.
Basically, all these improvements in machine learning and its implementation have helped in the natural language processing. This means that the search engines now have become smarter and are more human friendly.
Optimizing visual content
SEO will become more significant and effective when the visual content is optimized. Modern machines will ensure that and increasing the influence on SEO. This automation will help the search engines to become far more effective in screening and scrutinizing the videos, audio clips, pictures and graphics included in a content and what these are actually about and how relevant these are to the content.
Ideally, you will not get much favor from Google if you consider the YouTube videos for the search results no matter how better it can analyze the visual content. This helps the visual content creators in learning to optimize the headings and keywords. Even the visual artists will get much help when they implement the images and videos.
It will also help in:
- Optimizing keyword targeting
- Video length and more.
In modern SEO, quality and relevance are two primary factors that you will not find in SEO service providers who follow the traditional methods in their service.
With the help of RankBrain, Google’s AI, now better attempts are made to understand the context of contents that are posted on a website. Over time, Google has become better at analyzing the contents for its search results.
It is now more important to get all your keywords right and then tie these effectively with your content. This will empower you contents and do a better job. Therefore, now you should give up the old school methods of keyword density. Now it is more important to focus things such as:
- Content relevance
- Value and
With such shift in the ranking factors it is now time to focus on the real value to provide people with the answers they want.
It is required to make sure that many keywords are not stuffed in a blog post. The focus now should not be in writing the blog post on a specific keyword phrase that you may have picked from a keyword research. On the contrary, the focus should be now in creating a series of blog posts based of different concepts that relates and revolves around that keyword.
That means it is the best approach to focus on a single topic while writing a blog. This will help the machines to learn the semantics fast and more easily and help RankBrain to learn the niche of your business as well as your content.
Apart from the above benefits, it will help you to narrow the competitive pool thereby resulting in better SEO because Google will now compare your websites with only those that belongs to your particular niche. This will enhance the chances of better ranking and also help you to get more organic traffic.
Be more selective
To attain better SEO and help the machines in the process you will need to be more selective especially when it comes to link building. Ideally, when a website has a very strong domain authority with lots of links incorporated in it but has a very mediocre content it will be most vulnerable to the AI improvements of Google.
Since the search engines are smarter, they will analyze it and find out whether the people clicking on these links are actually staying with your site and are reading your content. That means the SEO marketers are now needed to focus even more on the relevance and quality of the contents as well as that of the backlinks incorporated in it.
It is easy to improve content quality but improving link relevance will require a bit of professional touch. Fundamentally, the backlinks that you wish to use must come from the same category and industry as your website. That means you must be more selective when it comes to link building. If there is any irrelevance, RankBrain will not like it and will probably even penalize you for not complying with the set standards.
All in all, you will not only have to restrict your content to a single niche but ensure that the links too belong to the same to build real relationships.