Search engines like Google, Yahoo, and Bing are crucial factors in establishing a successful online presence for your business and website. SEO is a useful tool that can propel your website to the top of the search results. You could use the help of an excellent SEO professional or a service provider like SEO Dubai, to gain an advantage in the competition. A good SEO company knows the current trends, as well as the ins and outs of competitive SEO building. But what exactly is SEO and how can it tweak your website’s ranking?
What Is SEO?
It rarely happens that users go further beyond the first page when exploring an answer to their online queries. Naturally, you’d have to aim for a slot on the first page and even strive to reach the topmost spot. This is where SEO comes in.
SEO is the acronym for Search Engine Optimization. It’s all about enhancing your website as robust as possible, with the primary objective of improving your website’s rank on search engine result pages or SERP. With SEO, you won’t be spending on ads since it relies on organic searches to drive traffic into your website by making your content more relevant to whatever inquiries are placed on the search field.
How SEO Works
The main goal of SEO is to attract more potential leads from the pool of active users who use any search engine, thereby boosting a website’s rank. This can be achieved through the mechanism of keyword usage. So, what is a keyword anyway?
A keyword is a word or group of words known as search string that a person types into any search engine. These keywords act as bait for search engine crawlers that hunt for matching results.
The following elements play a vital role in making keywords more effective and visible to crawlers:
- Content Relevance
The quality and overall relevance of the content is extremely important for users. It has to be well-written, original, and packed with keyword phrases. It also requires to be regularly updated for an increased level of relevance. Having high website traffic of satisfied readers and visitors means more potential leads.
- In-text Links
A keyword-rich web page also contains links to other internal and external web pages. These other websites or web pages must also be equally relevant to the current page and the search terms used. Utilizing anchor texts and clickable texts where links are inserted instead of the usual “click here” button or phrase, can improve a website’s search ranking.
- Image Links
Search engine crawlers scan through an entire web page, including images and texts. They can detect “image alt text” or alternative text linked to the images found on your webpage. So, to make it relevant, the alt text also has to be equally relevant. It is important for these images to have correct and explicit names instead of mere numbers.
This is defined as a set of provided information that describes other data. When it comes to SEO, metadata refers to titles or headings, content, and descriptions. These are immediate texts that represent the entire content. Each one makes a significant impact on driving traffic to a website.
- Titles or Headings
Heading tags or H1 tags rely to search engine crawlers about which parts of the website are important. It also sorts through the headings that match the search string. They have to summarize the content found in each page adequately. And it’s also recommended that titles don’t exceed 70 words.
- Keyword Metadata
Metadata can also be used in the content itself. Phrases consisting of 3 to 4 words can be incorporated into the page. They also have to reflect what the entire content is about.
These metadata are found below the titles of each search result. They serve as an overview so they ought to be brief, catchy, and informative. Compared to titles and headlines, descriptions aren’t a priority for crawlers, but they can directly influence a reader’s decision to click on a result.
SEO doesn’t offer any instant results. It will take months to gather substantial data and visit counts from potential leads. But, it is worth the wait. If your website is flanking in the search result rankings, then it’s a minus to your business’ growth. It’s also a sign that your current SEO approach is not working well. Consider taking a different route and keep going. When the principles of effective SEO strategy are applied, it will always yield positive results.