It is essential for online users to have a favorable experience with your brand online. A rewarding customer experience adds to your brand’s online credibility. Based on a study, approximately 50% of the online users generally express the less favorable perception of a company the moment they had a negative onsite experience. These disappointed customers are not likely to return to your website again or decide to buy something from your site. Experts have often noted that brands make careless web design errors that go a long way in affecting their online brand credibility. And once that gets negatively impacted, it will reflect on your profits as well as shrinking customer base and customer goodwill.
Hence, it’s essential for start-up entrepreneurs, aspiring business owners as well as established brands to take charge of such mistakes and maintain their brand credibility. And for that companies often need to join hands with an ace SEO agency. You can search for one based on your location. For instance, if you are in Rochester, search for SEO Rochester service provides and select the one that can give you a customized solution. You can also take note of certain factors that can bring down your online brand credibility. They are as follows:
- Manage the small size and style in font
One of the essential aspects to consider while managing the online content is the visual display of the copy! The online copy is necessary for every user. It enables them to understand your services better. They can also have a holistic perspective of the brand and product as well. Hence, if you opt-in for very small font size or difficult to comprehend and read fond, your users will find it very difficult to read the text. And when that happens, they don’t know what’s in the website for them to be concerned about.
Your font choice is essential. So, make sure that you select a big enough size that is comprehensible and makes it easy for the readers to read your content. Also, ensure that each line has an average of 13 to 15 words at the most. Anything more than that will make the content arrangement look cluttered. It will repel the audience instead of drawing them to your website. And ultimately will bring down the brand credibility and the traffic as well. You will lose out on both random online viewers as well as your potential customers.
- The problem of excess content
Once you have decided on the font type, you need to consider how much content are you planning to upload on your website. Sometimes, sites suffer from the problem of excess content. It’s true that a detailed blog and articles are the order of the day. But when you are managing your web content, you need to adhere to a content structure that enables you to make your web page content, concise, crisp and to the point. That doesn’t mean that your content should be sketchy. Simultaneously, it shouldn’t be in excess. The idea is to strike a balance and present what the customer wants to know about the topic, explained in a particular web page.
Web pages with excess content have excess bounce rates as well. And that affects the organic traffic and search engine ranking as well.
- When your web pages have additional content but no CTA (Call to Action)
The moment you have your central messaging all sorted out, it is essential for you to make use of a CTA that allows the users to another page section or a new landing page to carry on the discussion or explanation. Users generally are not fond of reading endless line after line when they arrive at a web page. When you leave it to the user to decide when to read the remaining chunk of the content, using CTA’s like “Read More” or “Click here to know more” you make it easy for the readers to stay on the page and keep their browsing on. It’s a smart call not to display the entire content straight away. Allow the user to know more on the company and its various nuances on his/her own. It will help them to stay interested in your web page.
- A copy that doesn’t entice or engage
Your web content should be to the point, innovative and unique to engage the users! For this, you have to come up with engaging content on compelling subject matter or introduce your brand, services, products, mission, objectives, rewards, future projects in a way that it answers the customer’s question. Only then the customer will keep staying engaged to the website body copy. If the copy is not engaging, people won’t perceive the website or the brand credibly.
Every brand and company want that their customers take them seriously! That will add to their brand credibility. So, if you don’t want your brand value to go down, take note of the above-discussed pointers and make sure you manage the same well.