For the generation of leads you need to get visitors on your website and this is possible only when you have an optimised website. There are a number of things that one needs to consider for search engine optimisation.
If you want to learn how to rank on google then you have to know the two types of SEO in detail. This is on page seo and off page seo. On page SEO will focus on keywords and you have more control on it whereas off page seo is all about link building.
A look at the important points of on page seo:
This involves the use of keywords. But the question is which keywords should be used. You need to make use of a combination of single words as keywords as well as long tail keywords which are a set of relevant words. The main reason for this is that with single words you are bound to face more competition.
You can write down the keywords by doing research. You can also get keywords using tools. Once you have around 1500 keywords you have to determine the difficulty level of the keywords. Ideally, shortlist those keywords that have lower difficulty level and use them in your content. Also, make sure that the website is mobile friendly by having accelerated mobile pages.
A look at the important points of off page seo:
The value of your content is important but at the same time, it is important to have linked with other sites. This is the focus of off page seo. In off page seo you need to find the details about the link juice which shows the value that is given to your website. This is considered by Google in their ratings because only if your content is valuable then someone else will link it to their website.
The work of the seo expert is to create more links and to manage them. But at the same time, the expert also needs to make sure that the links are good quality links. You must also make sure that you links are not associated with low-level sites as this could also bring down your ratings.
The seo expert must first find out where the website stands and the types of links that are already there. The SEO expert must also make sure that the linking is not done to pages that are not linked to other pages that is the orphan links. Installation of redirects, adding “no follow” to link properties, use of canonical url’s in order to find out similar pages etc are some of the steps that the seo expert needs to follow.
Search engine optimisation is not something that involves just a few steps that need to be followed. It involves a number of things right from keywords, content quality, link building, a percentage of views etc. The seo expert has to take into consideration the different parameters while formulating the seo strategy for a website.