Search engine optimization (SEO) is a marketing tool that anyone with a website can use to attract visitors and convert them into customers. This tool utilizes keywords and phrases that visitors would be interested in learning about. However, you shouldn’t assume that SEO is only applicable to your written content. There are many different areas where SEO is beneficial, both on and off of your website. If you want to get started with SEO, here are some areas where you can concentrate your efforts.
Your Domain Name
You can begin your SEO journey before you even set up a website. One of the most visible items of a website is its domain name. If you are thinking about SEO while you are creating your domain name, you can set yourself up for a better chance at success right from the beginning. You can easily determine if your favorite keyword-rich domain name is available by checking with your web hosting service. If it is available, you can get it and start building the website that you want.
One of the most common areas where website owners focus their attention is on written content. This is the easiest and most visible way to get the right keywords and phrases onto your website. The main issue that website owners have with placing SEO in written content is to succumb to the idea of keywords stuffing. With search engines modifying algorithms to reward authoritative, quality content rather than the number of keywords, stuffing as many keywords as you can in your written content can actually get your website identified as spam. to avoid this, make sure that you produce high quality written content with keywords that make sense, even if you are adding less than you would like.
Titles, Tags and Meta Data
One area that many new website owners overlook is keywords that aren’t immediately visible to your visitors. You can add keywords and phrases to captions on your photos and videos, meta tags for all of your digital content and in all of your titles, including subheadings. These placements will help visitors find all types of content that you associate with a specific keyword, not just your written content with those keywords. This can help you boost your search engine ranking and become an authority on your specific subject matter. Unlike written content, you can use plenty of keywords in these areas without your multimedia content looking like spam to your visitors.