With over 2.8 billion active users worldwide as of January 2017, social media has become the largest congregation of the world’s population and it has become a premier platform for businesses and markets alike. It’s a huge loss to any business, then, that has not yet placed itself in social media to connect to its offline customers and followers. It allows for wider reach for businesses, contacting their customers (and vice versa) from far and wide, as well as potential affiliates and influencers that can help them make their voice be heard by more people.
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As an avenue that promotes freedom of expression and the ability to connect with anyone regardless of location, it’s easy to be the vox populi, or the voice of the population. It’s also relatively easy to get ignored. A big factor that plays into falling into obscurity lies in the mistakes that users commit with their online presence.
Sprout Social’s survey of more than a thousand Facebook, Instagram and Twitter users found that there are six major social media mistakes that any business can be prone to at any given point. They can result to you losing followers quickly.
This does not necessarily mean that you’ll quickly spiral down to obscurity by committing them, but it’s still important to note that you might either lose a good portion of your audience or have them skip out on you instead. This is something that none of us want to happen and would work for to avoid. Hence the importance of knowing what behavior to avoid for your social media presence to be substantial.
Here are the key takeaways from this infographic by CJG Digital Marketing on the six mistakes to avoid for social media this year:
- Having too many promotional messages
- Posting irrelevant information
- Tweeting too much
- Using slang/jargon awkwardly
- Being too quiet
- Not replying to messages
Learn more by checking out this infographic by CJG Digital Marketing: