SEO in a Nutshell: Fundamental 3 Components of SEO

Things you need to know before you start your Search Engine Optimization tactics

One of the most important components of digital marketing, the search engine optimization, has compiled all the necessary tools needed in order to boost traffic to your website. SEO is important anywhere and everywhere for the duration of 24/7 whether you will have to deal with it having a quite evening at home having a cup of coffee, pulling an all-nighter, or perhaps having a long walk down the street with the cell phone in your hands. If by any chance, there comes a period where you cannot access connection in any form, it is better to invest in getting a mobile signal booster and get your signal to be stronger and keep track of your work rather than wait until the connection is back to you to do it.

Search Engine Optimization from different perspectives

What does essentially compile the search engine optimization? Of course, some people perceive it in the scope of information technology, that is, as a specific component of computer science. This approach makes the search engine optimization difficult to understand in simplistic terms and seems too technical in order to be worked on. Another way to perceive SEO is from the marketing perspective, which makes the search engine optimization less deep. By this approach, a variety of issues arises that require significant attention; however, they are not attended to due to the lack of perspective.

Thereby, a more unified and balanced understanding of SEO would be combining the different aspects of marketing and computer science understandings into one, and making SEO achievable and learnable by more people. In this case, it will be possible to divide SEO into 3 core components that cover both the marketing and the information retrieval aspects.

Technology Component

The first core component encompasses technology, and its main goal is to perfect the technical issues related to the website. For instance, it is important for the search engine to be able to read the content displayed on the website and navigate through it, in other words this is a technical area that is related to crawl and index. Other technical areas include ensuring that the website has a minimum probability of showing an error page or crashing. It is necessary to analyze and improve the URL structure, HTTP status and HTML codes. The technology component refers to the areas of speed and hierarchy, which show how fast your website loads and what structure does the website have.

Relevance Component

The second core component covers relevance, and it is just as important, since if the search engine can read the content, it has to undergo a thorough analysis as well in order to be effective. The relevance of the content can be divided into three key categories: service content, credibility content and marketing content. Service content refers to what is your objective and purpose of your work and where it is implemented and developed. Credibility content in its turn talks about why should your business interest anyone and why should be considered as a ground for engagement. Finally, marketing content helps you to pull your business up before the buying cycle and position you as an expert correspondingly. All of this can be achieved through optimizing the titles, taglines, giving a sufficient structure to the content and having a prompt focus on the topic, in other words making the content SEO-friendly.

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Authority Component

The third and final component is authority or off-site authority building. Having a well-functioning website and relevant content are not enough in order to drive traffic to your website. An absolute necessary component is building authority and trust, which is all about working on giving right signal to the search engines in order to indicate the trustworthiness of your website and work on the citations, mentioning and linking system. A way to achieve this is conducting a thorough link analysis and work on link-building. Putting links from other trustful websites will gradually create a steady trustworthy platform for you and will also contribute to the ranking, as the search engines will eventually start ranking your website higher in the search results.

It is also important to note that the links from trustful websites have to be matched with the content that your website has in order to create more relevance and trustworthiness. What makes this component final and vital in search engine optimization is that it steps in the final search engine process, which is called query engine. In this stage, the context is analyzed and interpreted; documents are being retrieved from index and ranked accordingly.

In summary, these three key components help to explain why is SEO important, how it is managed and why specifically it is managed while using both a technical and a marketing aspect.

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