SEO is important to every modern business. More than 50% of people search for a product online before makinga purchase. Tech startups such as crypto companies require SEO even more because their competitors have a higher presence online.
81% of all purchases involving cryptocurrency related products start with a web search. More than 90% of all crypto investments are driven by SEO related efforts. Whether it involves establishing a strong social media presence, creating YouTube marketing videos or optimizing your website, SEO sells.
Why Crypto Companies need SEO
To Create Website Visibility
You can’t sell products if no one knows they exist. Creating a professionally designed website and utilizing the right SEO tools is the first step in creating awareness about your company and the products you offer.
Creating visibility for your business involves a lot of actions. Start by launching an attractive website, create with content with keywords that reference the products your offer and optimize it with images and videos. Quality content attracts search engines, and if they can rank you at the top spots, your company will get exposure to the right target groups.
To Increase Web Traffic
Many crypto companies grow by attracting more adoption. Companies that offer cryptocurrency exchange services can only grow if they attract more traders. SEO can help increase web traffic to your company.
Utilizing simple on and off-site SEO tactics can increase traffic to your website tenfold. More than 50% of web surfers escape a site if takes more than three seconds to load. Optimizing your site to faster can probably double the amount of traffic you get.
Using the right keywords for your content can help your site move from Google’s back pages to the top position. Utilizing other tactics like building domain authority, including email signup options and even advertising your site
The end of goal of most companies is to make sales. SEO, on the hand, involves using fairly inexpensive tactics to increase traffic so that the Return on investment is usually high. It’s not easy to measure SEO’s return on investment, but if you can observe your sales before and after SEO, you will realize the ROI is high.
One of the reasons why good SEO has high returns on investments is because it’s long-term. Redesigning your website today could have an impact on your sales five years to come. This article compares investing in a crypto company’s website to buying stocks. With stocks, politics and natural occurrences may affect the prices but in the end, stocks tend to rise in value.
In a similar way, you may not see the fruits of your SEO efforts in the short term, but in the end, SEO will likely have a positive impact on the growth of your company.
Helps you understand your Customers
SEO is a broad term. It envelopes most efforts companies make to understand their customers better. However, until you take steps like establishing a brand on social media, you can’t really know what your customers expect from you.
SEO tools like Google, on the other hand, store crucial data about the types of people that visit your business. This data can help you understand the demographics, the location of your customers and the keywords they use to get to your business. This way, you can improve your services and marketing tactics appropriately.
To Build Credibility
Internet users trust popular companies more than the little-known companies. Compare https://www.abitgreedy.com/bitpanda/ to a crypto exchange startup with low trading volumes. Cryptocurrency traders will tend to favor BitPanda because it’s established and reputable. If you want to verify anything about the website, all you have to do is Google.
Making your site known to use whether it is a B2B business or a B2C business can help you build credibility. The crypto industry is still new, and most users fear using services that haven’t built credibility yet.
One way to build credibility is to write quality articles that appear on the first page of Search Engines. The second popular method is to create social media presence. Nearly 80% of people learn about crypto companies through search engines or through social media. If you can build social presence on the two platforms, you can build credibility about your business.
To Beat Competition
Let’s face it. Crypto companies render their services through the Internet almost entirely. Your competition is competing for the same target markets as you do. If you are still a new company, your competition likely spends lots of money on SEO and advertising.
To beat competition, you must be vigilant with your SEO tactics. Improving every SEO detail can help beat a competitor and you must strive to strengthen all areas of your website to ensure you beat competitors as much as possible.
Improves User Experience
Although driving sales may be the ultimate goal of SEO, you can’t arrive there without offering a website that promotes user experience. Many crypto websites are good at enhancing user experience, but they neglect certain aspects that are important.
While crypto startups have great looking websites, they don’t always contain high-quality content. Some have slow loading speeds while others have unresponsive pages. One important aspect of SEO should be to provide services that will attract users to come back to your site.
If web pages on your site are unresponsive, many companies will leave and never come back. If your site looks complicated, you will probably lose companies. Minor things like ensuring the content on your site is published using quality grammar or that images loads help increase user experience.
In return, providing a user-friendly website helps build credibility for your site, trust, and eventual sales.
SEO is no longer a luxury for online businesses. Every business that wants to compete in the modern world must establish online presence. Companies that depend on the Internet entirely like crypto businesses need SEO even more.
Whether it’s an ICO startup or an upcoming crypto exchange, SEO is the reason your business will succeed or fail. Fortunately, most SEO tactics are inexpensive and when used properly, can lead to high, long-lasting returns.