Search engine optimization (SEO) is the holy grail of internet marketing. If your website is not ranking on the first page of search engine result pages (SERPs) for your targeted keywords, then you are going in the wrong direction. Research shows most online purchasing experiences start with a search engine. Your website needs an SEO strategy to bring better lead generation and higher sales conversion. This strategy promises better ROI for your business compared to traditional marketing techniques. Google boasts over 100 billion searches in a month and its dominance of the market highlights the importance of leveraging internet search.
To highlight why you need to optimize your site, consider 72% of users who did a local search visited the store within 5 miles of their location. Your online market technique must also incorporate mobile users as 62% of consumers today like to do business on mobile. The numbers are just too exciting to ignore and you have capitalized on the rich potential in the market.
If your website is not appearing on the first page of SERPs, you need to up your game. 75% of users don’t go beyond the first page of the result page. With over 97% of consumers relying on the internet to research local products and services, you need to optimize your website to be in a vantage position to get these customers. In fact, 61% of global internet users have said they research products online.
So is SEO worth the hassle? Of course, this is the most cost-effective internet marketing strategy guaranteeing the best ROI. With the right strategies, you will enjoy higher ranking and gain an edge over the competition. Despite the naysayers, top brands in every niche are using this strategy to stay ahead of the pack and it is a time you also invest in the same. This is one online marketing technique that guarantees increased visibility, increased market share, higher traffic, and better ranking, and all these translates to better revenues.