targeted SEO

Search opportunity and targeted SEO: what it takes to turn a site to a traffic magnet

SEO is not a myth. It works, and your website can enjoy the benefits of optimization as well. Systematic and targeted SEO can achieve astounding results for the right pages. What you need to remember is that it only works for the “right” pages. Targeted SEO does not work when you diffuse it across the entire site or pages of varying purposes. When we say targeted SEO, we mean utilizing the search opportunity of a particular page or category of pages within your website.

What is a search opportunity?

Search opportunity depends on quite a few factors including the business competition and appropriate audience size. Very simplistically speaking search opportunity is nothing but the type and volume of organic traffic a page/website could potentially receive from ranking for a particular keyword or search term. Those, not very familiar with the ranking signals and the latest trends of SEO might feel a little-lost right about here. So let us give you a few numbers: it is possible for a business based out of DC to grow their monthly visits from a search engine from a meager 200 to a whopping 30,000 in about six to eight months depending on the targeted SEO strategy they apply.

How to boost your organic traffic?

Convincing a search engine to send paying traffic your way can be challenging, even with the paid ad campaigns targeting DC customers. If you are here looking for perfecting your targeted SEO strategy, then you must know that keywords are no longer enough to drive organic traffic to a site. Every business website needs a better game than keyword stuffing and typical link building. So, here are some of the strategies your DC SEO company should apply to get favorable results.

Identify the opportunities to attract organic traffic

Organic search opportunities can drive the maximum paying traffic to your page. Therefore, your priority should be to identify organic traffic opportunities for your enterprise site. It should cover more than the usual content crafting and earning high-authority links. Unless you are investing in competitive analysis, you aren’t doing enough to find your traffic opportunities. Visit DC SEO ClientSurge to learn more about competitive analysis.

You need to understand how your competitors are earning their traffic and why they are much better at it than you are. Competitive analysis can involve multiple factors, but the one for zeroing in on your traffic opportunity should include the following –

  • Monthly organic traffic
  • The volume of backlinks
  • The different types of backlinks
  • The type or format of the content
  • The distribution of traffic across the website domain
  • Keywords that drive ranking and the associated search intent

Once you find out the best-performing web pages of your competition and analyze them, you will get a better understanding of their SEO and digital marketing strategies. There are times when you will find latent opportunities that your competitors have entirely missed, and it will give you the chance to capitalize on those opportunities to divert organic traffic to your site.

Optimize an existing page or create a new one

Sometimes, the competitive analysis will show you lists of key-terms with unexplored potential of driving new traffic to your site. However, you need to recognize these terms and find out if you already have pages that leverage these keywords. If you have maintained the website and blog for a while, then the chances are that you already have at least one page around that particular key-term. If not, then no worries, you need your content development team to write something crisp, exciting and value-adding. Always remember to include the keywords and its long-tail variants to optimize your page for search intents.

Now, let us go back to the pages that already have the high-volume keyword. You may ask why this page does not attract organic traffic although it has all the value-adding keywords. Merely including the key-terms isn’t enough; you need to work on their optimization as well. For example –

  • Adding the keywords to the headers
  • Converting static images to crawlable text
  • Adding new formats like video, and visuals
  • Including more variants of the keywords
  • Include more outbound links to trusted sources
  • Increasing linkability by introducing organizational change

Most of the times, clients have multiple such pages that miss the mark by a hair’s breadth. You need to work with your SEO team to leverage all the resources you already have on your site.

Cleanse and curate

Now, the entire process we have described here is scalable. You can apply it to almost all your business web pages. The only priority for the site owner is to determine all the critical search opportunities. Once you identify these and pick the pages that can reinforce them, all you need to do is think about the implementation of the high-volume keywords and link-building strategies to drive high volume organic traffic to your site.

It is so simple that it is a beautiful process. You can apply this across your entire domain to make the best of all the pages and content you already have. However, you must remember that the presence of fierce competition among all businesses in DC means the subtle changes in targeted SEO will take significant time to reflect on the Google SRL.

Wrapping things up

Once you finish implementing the changes to as many pages as you like, you should think about working with a dedicated website analytics tool. There are hundreds in the market, but you can get the one perfect for your site by speaking with your SEO team. Your SEO team should know your business goals and ideals inside-out, so you can be sure to find the best analytics tool (or tool suite) with their help. SEO is a long-term commitment that requires an understanding of the search trends, and Google’s algorithm updates. It is difficult for a busy business owner, CEO or manager to find the time and optimize their site for new search trends. Moreover, some parts of SEO require a fundamental knowledge of website backend management. Keeping every need in mind, it seems smart to work with third-party SEO experts, who can optimize your site for high organic traffic volume.

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