Real Estate SEO

Real Estate SEO: 5 Tips to Drive More Leads to Your Business

More than ever, when beginning the search for a new home, potential home buyers are turning to the internet to browse listings and find a realtor. Because of this, it is crucial to ensure that your website is properly optimized to give you a chance at capturing that business. Use these SEO tips to drive more leads for your agency. Stop sending potential buyers to your competition.

Win the Business Your Competitors Aren’t

A well optimized website makes all the difference in user experience. If a website does not give a potential customer the information they’re looking for quickly and easily, they’ll go elsewhere. It doesn’t matter where the person is in the sales funnel–a bad website will scare them off. You can redeem yourself, though. Use these tips to create a winning website, and drive more leads to your business.

1. Target local keywords.

Optimize your site to include local search terms like your business name and the towns and cities you serve. Weave local keywords into your content. This will be helpful for interested buyers.

2. Write blog entries.

 If you have featured properties you’re trying to sell, blog posts are a great way to showcase them. Blog posts are an excellent way to drive traffic to your site. Be sure to incorporate the necessary keywords and strong meta descriptions about the property you are trying to sell.

3.Take advantage of photos and videos. 

Video tours are an attractive tool for potential home buyers. Pictures are important as well, but a video tour provides another interactive step to give buyers a more accurate picture of the property.

4. Make your Site Mobile with responsive design. 

A mobile-friendly site is critical to your business. Increasingly, people are accessing their phones on the go. 89% of potential home buyers are accessing real estate listing from their mobile devices. Keeping this in mind, you’ll want to make sure you have a well-designed mobile site.

5. Get listed in Directories. 

Real estate agent directories are a valuable tool to use, as they receive a lot of traffic. Directories like RedFin, Trulia and Zillow all have directories for realtors. 

6. Optimize your bio on your broker’s website. 

Since buyers will search for your agency (or even you) by name, you’ll want to optimize for your name.  You’ll also want to make sure your bio page includes correct information like your phone number, business hours and address.

7. Incorporate social media.

Potential buyers are more likely to patronize businesses who have a robust online presence. Social media is a fast, free way to connect with hundreds of potential customers at once. Vary your platforms to appeal to a variety of buyers, and do research to see which platforms your target customers are the most active.

Using these SEO tools may not guarantee more sales, but they will increase traffic to your site, making you visible to more potential buyers.

Don’t forget to browse RedFin for new homes in Fresno. Our website features a comprehensive group of listings nationwide. Use filters to search by price, location and more.

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