The Process of SEO in YouTube Marketing

YouTube is the second largest search engine in the World. According to a research, it processes close to 3 billion searches in a month. Currently, this video surfing platform is bigger than all the popular search engines like Yahoo, Bing combined. As there have been many new and innovative SEO strategies that have come up in the recent times, YouTube has also had a great impact on the rankings of your website.

In most cases, the Internet marketers only focus on SEO, blogging, AdWords for generating traffic on their website. In doing so, they neglect YouTube and the benefits that it can cater to your site.Below mentioned are some of the SEO tips that will enable you to market your YouTube videos in the best possible way.

Name of The File

At the time of uploading a video on YouTube, it is recommended to use the focus keywords in the filename of the video. The same is to be done for an image that you will be uploading to your site. Over here the keywords have to be included in an image tag. The best way to optimize your video is by ensuring that the title and the file of the video are similar. Each word that you use must be separated by using a hyphen. This is considered as the first step and the process of optimization will begin from here.

Title Of Your Video

You must try to include a minimum of five words in your video’s title. This will enable you to make use of the target keyword inside a long phrase. The target keywords must be inside the title and should link the content. By doing this, there is a high possibility that the video will appear in the search results. You need to make sure that the video is descriptive and has an engaging title. This will enable the video to be ranked among million of other videos and capture the attention of the visitors. For keeping the video optimized, you should keep its title update by adding more and new keywords in it.

Create Playlists That Include Keywords

Another great way of getting more traffic on YouTube is to categorize your videos in the form of playlists. A playlist that is keyword rich will enable YouTube to have a better knowledge of the videos. By having a playlist your visitors will also have a better idea about the videos that are showcased by your channel. In this way, if a user like your channel then he can subscribe it. This will allow him to be notified every time you upload a new video.

The best part about these playlists is that videos from all different channels can be a part of it. This will make all the videos accessible to the playlists irrespective of who has posted them. As these playlists are indexed in a different manner than the individual videos the chances are they may appear in the search results.

Have Your Own YouTube Channel

By having your own channel you will be able to promote your business in the best possible way. This will help you in staying in touch with your audiences. The way you present your channel will form an image of it in the minds of the users. YouTube also has an area for channel information that is located on the right side of the page. Over here, a business can showcase all the channels. This will enable you to add any of the channels that your users are interested in.

The customization of the page can be done by synchronizing the channel page with the website related to their graphics and color themes. It is totally up to you the way you want to personalize the page.

Write Your Video’s Description

By writing a description for your video you will make it appear in the search results. The description has to be written in 160 characters and has to be precise. Before adding a description make sure that you have added a link to the website. You must add some short text at the beginning of the video along with including a large and informative description. All the text that you add must consist of the necessary keywords. As we are already aware of by using keywords you will be able to identify the words that will match with the video that you are searching for. Don’t forget to include the keywords in the title of the video.

Categories and Tags

When you upload a video on YouTube you will have an option of uploading a particular video under a specific category. When you tag a video it will be beneficial for identifying it from the different categories. This is a process of making your video available to the various people who come looking for it. By defining your videos in categories you are giving them an additional option to reach to your videos.

Ask People To Subscribe and Share

Link building is regarded as one of the best ways to improve Google rankings. When you encourage people to share the videos, Google will see it as an engaging content. The positive experience that users get from watching videos is also used by YouTube to rank the videos. When people subscribe to a particular channel once they have viewed the video, it proves that the quality of the video is top-notch. The number of likes you receive on your video is also a criterion that determines user experience.

Promote Your Video

The methods or techniques that are followed to rank a video higher is no different than a blog post. All the similar tactics like building links, targeting the right people, persuading people to share the content are all considered important. The best way to promote your video is to add a link to it with any of the blogs that are relevant to your video. You can even add your video’s link with a question that you answer on Quora. By sharing your video with the target audience you will have a positive impact on the subscription rate of your video. This will further grow your rankings.

Add Annotations

Annotations is a pretty exciting way to add information to your videos. This can be done by including a note, speech bubble, title, spotlight. This function can sometimes cause hindrance to the user experience but nevertheless, it is very useful. These annotations can be easily linked to your playlist, channel and to the other related videos. They will definitely have a positive impact on your rankings.


All the annotations can be customized in the way that you want them to appear and for what duration. They can be used in the form of stories that lead to the next page. Addition of links to other videos or channels, featuring advertisements can be done at the bottom of the page. All these make a visitor stay longer on a brand’s webpage. This will boost the business and lead to subscriptions.

Social Media Sharing

Apart from YouTube, the social media platforms also provide a large medium for sharing your content to a larger audience. There are many popular platforms like Facebook, Twitter that have a huge user base. By targeting your audience in a correct manner you will be able to increase the reach of your video.

Links that lead to other websites can also be used on the channel page. You can place as many URLs as you want to. By connecting all the social media accounts you will showcase your channel as a credible one. This displays your social professionalism. You should interact with your visitors and keep them engaged. It is a good ploy to make them explore more videos.

Create High-Quality & Original Videos

There is no point in including the best keywords or making any kind of optimizations if your video is not informative or entertaining for the audience. The theme of your video must be such that which match the interest of your business. A proper planning needs to be done from your end which will enable you to deliver a top-notch video.

The videos that have original content will definitely lead to more views. YouTube will start featuring a particular video in top search results if a large number of search queries are made for it.

Place Video’s Snippets on Your Website

By placing the snippets of your video on your official business website you will be able to boost the views of it. Your visitors will become curious and try to explore more. As you have integrated all the social websites, you will be able to keep your subscribers updated with all the latest happenings.


From the above-mentioned points, it is clear that YouTube is a pivotal tool for escalating the rankings of your business website. So by getting the SEO of your YouTube video right, you will be able to increase its reach to a wider audience. All you need to do is keep the above points in mind and reap the benefits of this amazing platform.