Have you ever wondered how you can measure PR results? There are many ways you can prove that PR is worth the effort.
This following Infographic, created by the team over at Onboardly, is one way to look at the big picture of measuring PR metrics.
Start by taking a look at the results by dividing them up by the internal and external results. Internally, keep track of the number of hours spent on pitching versus the success in the media.
Doing this will help you see the value of each converted pitched, meaning the cost per conversion and conversion rate.
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Externally, evaluate the amount of website traffic, SEO bump, general awareness, and customer acquisition.
Follow the graphic below for detailed information on gaining even more internal and external data.