It’s All About Quality Content!
Google has yet again left no stone unturned when it comes to meeting user satisfaction. With the new Panda update, Panda 4.0, the algorithm for search results is much more refined giving higher preference to quality based content.
Navneet Panda, the man behind this algorithm is definitely to be thanked. Not only have the rankings for social networking and websites high in quality shot up, those with major advertising proportions have seen a significant fall.
Do Read:- Journey to the Top – SEO Tips That Boost Visibility & Revenue
Fresh Content Is Important
Many confuse it with the Penguin update and some still struggle to notice the difference. Since its original roll out in early 2011, Panda has had its fair share of criticism and favor.
While many were concerned about plagiarized content getting higher preference over original content, many others were contend with the guidelines provided by Google as to what made the final cut when it came to falling in line with Google’s mindset and meeting its terms and conditions.
Webmasters: Don’t Delete – Optimize And Monitor Closely
The webmasters have geared up and are on a close watch monitoring their sites and tracking changes brought about by this update.
With the Penguin update launched within a short gap, it’s easier for webmasters to distinguish between the two and the margin by which it has affected their sites. So, bloggers and webmasters, remember – No spam tactics please!
Also Read:- Calculating the Impact of Mobile Friendly Update
Now More Weightage To Quality Sites
Both Penguin and Panda were launched with the same objective of giving more weightage to high quality sites and bringing them on top of the search engine rankings.
Penguin is more of a blow to black hatters and Panda forces the creator to work more on generating effective brand awareness and produce genuine material.
Even if there is partially duplicate content, the entire site tends to get penalized as it targets the overall site. The moment you do away with the previously rejected or duplicate content, you’re good to go with the next refresh.
No More Unwanted Crappy Content!
This is more of a boon to a regular user who is met with the best and unique results and can safely avoid being bombarded by unwanted advertisements and scrapped content.
There are many websites in India that have created brands out of themselves in a very short time. This is due to their extremely user friendly service. Here are some of the websites that fall in this brace — Foodpanda, TinyOwl, Paytm, Freecharge, Uber in India and many more. Definitely, they are a step ahead when it comes to optimization!
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Google Panda 4.2 update
The Panda 4.2 update rollout news has been all over the web for quite some time now. So what so great about this update is, this rollout is happening at a very low pace and takes months for the update to complete.
It all says about how fresh content is critical and why is it more important to manage and update old content as well. So you are wondering whether your blog or site is Panda-proof? Know more about the Panda 4.2 rollout in our next article. Keep an eye out on this space!