There are thousands of WordPress themes available online that are meticulously built to enhance the visibility of a site. No wonder the visibility of a website plays a major role in determining its popularity amidst its counterpart and in the market. The better the visibility, the greater the influence!
So when it comes to picking the right WordPress theme for your website, you need be selective, responsible and visionary so that you can choose the one that exactly matches your business requisites.
Scope Of WordPress Themes
Every website has its own purpose & future prospective; this fact would definitely influence the choice of theme. As known, WordPress was originally designed as a platform to publish simple text blogs which soon after some technological advancement switched to an extended functionality of being a full-fledged content management system. Conclusively, WordPress now runs myriads of dynamic websites, common of them are Business sites, video/graphic blogs, corporate sites, small-scale business site, Product selling sites, mid and enterprise level commercial sites.
These are just the types of the millions available sites and I hope it would definitely give you an idea on how to take it further. Each and every ounce of the design on your website must reflect the objectives of your business.
Also Read : 10 Best SEO Tips For Your WordPress Blog
So while you head on selecting the theme for your WordPress site, you must take these few things into consideration:
Steps To Be Taken Care While Choosing a WordPress Theme
- Reflects Your Product/Service
Pick the theme that exhibits and compliments your business objectives in the best possible way. For an instance, if you are into selling some food items online, then you must choose a lively theme with pictures or background relating to food.
- Target Your Potential As well as Existing clients
Know your audience as it would help you create a favorable market for your business. A complete research done on the nature of your clients and their expectations can readily help in pleasing your customers.
- Confers SEO Functionality
Check if the selected theme confers features that can smoothly run SEO-friendly functions that can actively leverage your site on search engines. For e.g.: If you have a website selling garments and you end up choosing a theme that allows no compatibility with search engines, then it is definitely a big NO to your site.
One of the crucial factors determining the scope of a website, other than visibility is its accessibility. The more accessible your site is to multiple devices and screens, the more will be its reach and popularity in the market. For an instance, if you like a particular theme on some website, then prior to picking it up for using it on your website, you must check if that particular website having that theme is device-agnostic or not. You can check this by using the online responsive checker tool and on the basis of its results, you can decide if you want to get the theme or not. All in all, wisely choose the theme that can efficiently run on different browsers and devices.
- Supportive Widgets available
Does it have features like slideshow, email integration, social media options, product listing, etc? Search for more options that would be needed in your website and look for them in the theme you are picking up for your website.
- Assured enhanced User Experience
A theme with remarkable visibility and smooth navigation is capable of engaging more users on the site. This improves user experience which, in turn, helps in engaging more users to the site.
A secured theme with proficient community support is not just safe to use but also capable of preventing the instances of unnecessary security bugs and issues. So it is highly advised to choose a theme having authorized publishing and usage rights.
While reading all these pointers, you might be wondering they are all inter-related and referred to the major point i.e. choose the theme having the best of all spheres.
Here is a golden tip, whenever you look on for a theme, get a brief about its publisher, company and their stature in the market. If everything goes upright, kudos! Go for it.
But remember, no theme is actually perfect or could match each and every aspect of your business objectives. So being maverick in that case would help you a lot. I hope these above-mentioned points have given you an idea of what NOT to choose.