How Marketing Automation with Salesforce can Help You Achieve Better Results

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When it comes to online marketing, there is a lot that needs to be done. In addition to setting up a unique strategy, you have to keep track of your channels to see which one works and which one is holding you back. The good news is that most of this work can be simplified with Salesforce. This is a tool that will help automate the marketing process and help you achieve better results. So, how exactly can Salesforce help?

  • Get high-quality leads

In online marketing, leads are everything. You need to have high quality leads in order to market your products and services to the persons that will end up paying for them. Automation with Salesforce will enable you to make use of landing pages, forms and real time prospect activities to collect valuable information from new and existing customers. This enables you to refine your strategies accordingly in a manner that allows you to keep a steady flow of leads into your pipeline.

  • Avoid following bad leads

One great thing about Salesforce is that it will help you get all the information you need to clearly understand your customers. What this means is that you will be able to act on this information to know which demographics you need to focus on and which strategies bring the best results. At the end of the day, this data will help you focus on what really works and help you avoid wasting time and money selling to leads that are not a good fit. Your sales reps will not be demoralized selling to persons who will never buy your products. What is more is that this information can be access in real time by all your departments thanks to Salesforce github.

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  • Only allow in qualified leads

There is nothing more demoralizing than having to deal with a client for hours only for him to tell you that he is not interested in what you have to offer. To keep your team motivated, the data collected through Salesforce will help you understand your leads better and only focus on qualified ones. The automation tool further enables you to set threshold scores as well as grades to help determine when and who gets the leads. This will make the process more efficient and fair to your team.

  • Makes follow up easy

The reason why most customers never end up buying from a business is because the business never takes the time to follow up. As a result, they forget about the deal they received or go to the best next service provider. Salesforce helps eliminate this problem. With this CRM tool, it is possible for you to set reminder schedules. This will help you team know when to follow up with a client and for what reason. This will further make it possible for you to engage the cold leads in your sales database.

There are many more benefits you stand to gain with the integration of Salesforce into your marketing strategy. The important thing is to ensure the integration is done by a knowledgeable service provider who understands your goals and knows what he is doing.

 

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