How To Make Money From Blogging

How To Make Money From Blogging: 5 Secret Principles

This is a guest post by my special guest of this month Richard Martin from smartincomedetective.com

“How to make money from blogging.”

It’s a phrase that I hear a lot in the blogosphere, yet so many people fail to understand what it truly takes to actually make money from blogging.

I’ve seen many people fail to make money from blogging and then subsequently pull their blog offline altogether.

And I’ve seen many people blog for many months or even years – without seeing any significant income.

So what does it really take to make money from blogging?

Below are the 3 secrets that I have based my blog on. They are the foundations on which I have built a 2 year old blog which consistently makes money month after month.

Also read:- How can you Generate More Money from your Site?

No, I’m not a millionaire, but I’m making money from blogging each and every month and my blog pays for itself and then some more.

Here are my 5 secret principles that I have successfully implemented to help me make money from blogging. The principles are largely aimed at making money from blogging by doing reviews and earning through affiliate commissions.

1.  Make Your Blog A Sell Free Zone

Sounds daft, right?

Your reading an article on how to make money from blogging, but I’m telling you to make your blog a sell free zone.

How To Make Money From Blogging

But let’s take a look at the examples below.

  1. “Sir, can I interest you in the DVD’s we have on special offer today?” said the checkout girl when I had finished packing up my grocery shopping in the store.
  2. “Hello, I would like to introduce you to our SEO company. We offer customised monthly SEO solutions for your website…” began the spam email in my inbox recently.

Listen, most of us hate being sold to.

In fact, make that all of us.

It’s downright annoying. It’s a massive turn off. And it’s something you should completely avoid doing on your blog. A visitor who is sold to will most likely never come back to your site.

And here’s why.

When somebody is trying to sell you something, they don’t necessarily have your best interests at heart. Think of the upsell at the checkout, where the girl offered me a reduced price DVD.

The strategy here is to increase my shopping cart total and therefore try and increase each customers individual spend amount. All they want is you to say yes, and get a sale that they perhaps wouldn’t have got otherwise.

They are not giving me what I want. In fact, all they are doing is annoying me at the checkout. It also wasn’t consistent with my purchases I had already made (I had a cart full of meat and general groceries).

Do Read:- An Inspiration filled interview with the Money spinner: Enstine Muki

A far better strategy would be to put the cut price DVD’s in the DVD section, and give me the choice. Even if it was something like ‘buy 2 DVD’s and get any of these DVD’s for X amount of discount’.

So if I don’t try and sell on my blog, how does my blog make money?

2.  Recommend

Consider this. A new restaurant has opened in your neighbourhood.

Which one of these would have a greater impact on you:

  1. You see a billboard advertising the opening of the new restaurant.
  2. Your friend says she has been to the new restaurant and says the food and service were both excellent.

You see, while the billboard raises your awareness of the existence of the new restaurant, your friend has just identified a personal experience she has had when visiting the restaurant.

Which one are you more likely to act upon?

For me, I would go with the friend recommendation all day long.

I’ve become blind to billboard advertising now (in much the same way I have become blind to sidebar advertising which is why I no longer have ads in my sidebar), and I would much rather have a recommendation from someone who I know, like and trust.

The key takeaway here?

Don’t become one of those blogs that pumps out affiliate link after affiliate link to products and services that you don’t use. That is a sure fire way of failing, because your readers will see right through you.

And when a blog does this, they have just become that grocery store that tries to force purchases on their customers without a care in the world for the needs of their customer.

3.  Build True Value

Just recently, I was in the market for a WordPress plugin that had just been released.

I’d seen it advertised, but I didn’t know anyone who had used it or even a recommendation. So I decided to search for a review.

And the research started with a blank search bar on Google.

I typed in the name of the product, only to be met with thousands of results.

After sifting through some of the results, it became apparent that most of the sites were not giving me the one thing I was so desperately after:

True Value.

Site after site, I was met with content that was poorly put together. Scraped content. And content that offered no personal opinion on how the plugin worked or how the plugin performed.

Recommended:- 5 Rules that You should Respect before Your Blog Generates Money

It was clear to me that all of these sites were just after one thing:

A click through their affiliate link.

Think about your blog for a second. Which products and services have you used that are related to your blog, that you would happily recommend to your best friend?

Write them down in a list, and go through each product.

Write a review of them. Record a video review. Include a bonus. Tell your readers WHY and HOW this product has benefited YOU. And then tell them HOW it could potentially benefit THEM.

Take this review for example. It took me about 20 hours in total to complete, and it is an EPIC. But it has earned me nearly $6k in commissions over the last 16 months.

Also Read:- Seven simple steps to launch your first affiliate review site

I built my blog with the philosophy of trying my best to help people make an informed purchasing decision. Can you do the same?

If you are still trying to figure out how to make money from blogging, try building a helpful review of a product you use and like today.

Oh, and back to my search for a review of that plugin. Did I find one?

Yes I did. The review was found on page 4 of Google. It wasn’t a huge review, but it had all the information I required.

And guess what?

I purchased the plugin through that bloggers affiliate link.

4.  Build True Trust

This goes hand in hand with number 3. Building true trust is linked to building true value. You can’t have one without the other.

I’ve already said that one of my principles is to never sell to my audience, but to recommend instead.

Recommended:- How I Improved My Blog Speed and Sales by 200%

Of course, when I recommend a product either through mentioning it in a blog post, or doing a full on review of it, I always highlight the negative points as well as the positive points.

No product or service is 100% perfect. So don’t be afraid to point these little imperfections, difficulties or down sides to your audience.

By doing this, you are creating true trust. Many reviews will simply highlight the positives. But by pointing out the negatives, you are giving a completely honest and rounded review.

5.  Reach Out And Reach Far

Just like no man is an island, no blog is an island, either.

Connect with other bloggers in your niche. Reach out to them. Add value to their posts through commenting, and share their posts through social media.

Just make sure that your connections and outreach campaign is genuine. Don’t try and connect with another blogger because of their status.

Connect with them because you genuinely like them, you genuinely like their content and you genuinely like them as a person.

Whatever you do, try and avoid becoming a brown nosed blogger!

The connections you make will not only give you and your blog more exposure, but it can also lead to referrals from those bloggers to your reviews.

I have had many bloggers tell their audience to visit one of my product reviews.

Start building your outreach campaign today, by connecting with other bloggers in your niche and building meaningful relationships with them.

Interested Reading:- How I Made $$$ in a Month – The Secrets are within Your Reach Now

What do you think?

Of course, I’m well aware that there are many other ways of making money from blogging.

But if you are still trying to figure out how to make money from blogging, recommending products you use and love and then doing an epic review on those products has been my favoured method, and if you give a try, it could become your favoured method too.

I’m interested to hear what you think about these principles. Maybe you do things slightly different, or don’t agree with me? Or maybe you have a different idea on how to make money from blogging?

Whatever your thoughts, drop them in the comments below!

Comments
  1. Hello Nisha.

    Thanks again for asking me to guest post on your awesome blog.

    I appreciate it a lot!

  2. Hi Richard,

    This is an article worth reading. I think most of the professional bloggers earned tons of money by recommending the products they have used during their blogging journey. Affiliate marketing is the only way one can really make some serious money, but getting success is not that easy.

  3. Hello Richard Good to see you on Nisha’s Blog. Really Good posted indeed. Newbie Bloggers only going to for Ads network like Adsense, Info links but they never try out to get clients and sells ads space directly . I am totally agree with your all points.Thanks for the guest post here. I will start using your these methods when my Blog will get a Good position

    Cheers

  4. Hi Richard,

    This is my pleasure to have you in my blog. Via guest postings, we exchange our knowledge with each other’s readers. I think this is a good habit to exchange our readers too.

    Thanks you so much for coming by here. Have a great week!

  5. Hi Richard,

    5 super tips i must say, this is a food for the thought; some of us with the mind of make money quick spirit goes ahead to certain foolish things in and with our blogs and at the end of the day made nothing.

    Thanks for this reminder.

  6. Hi Santanu

    Yes you are right – lots of bloggers have done this and there is a reason – recommending products is far superior to just having a bunch of links to products and software.

    I agree though, it isn’t that easy, but do epic reviews like I have mentioned and it gets easier.

    Thanks for your comments.

  7. Hey Tonmoy, thanks for your kind welcome to Nishas blog. I haven’t really tried infolinks, but I have had small successes with Adsense and the like, but never really got past the testing stage.

    Thanks for your comments.

  8. Hi Emebu

    I was one of those people who were foolish at the outset (before the Smart Income Detective blog). yes, I had another blog and I did some foolish things to try and make money online quickly.

    Thanks for your comments.

  9. Hi Richard,

    First of all, I would like to welcome at Nisha’s blog. Great to see you here! You have crafted awesome post at most of blogger’s favorite topic make money online. Several newbie makes silly mistakes likes putting irrelevant ads into blog just to earn few cents.

    Blogging is best source to earn money online but first we need to build an authority blog. All points you have mentioned are very important for every blogger. I like and follow building trust very much.

    Keep up your great work!

    Regards,
    Jyoti Chauhan

  10. Indeed blogging is really great online business to earn awesome money as well as learn lot of new things. However its a true fact that it’ll take lot of time to get on the right track but we’ll get to learn great things.

    You’ve shared some insightful tips on blogging.

    Thanks

  11. Most of us are making money by blogging via some program like affiliate or PTC like Google Adsense and all is good if you can build a good and popular blog.

  12. Experience will always be the Best Teacher, that’s Why Reviews about products that a Bloggers have used will always Convert highest.
    I had done this before (after building trust), and it worked out well with Organic traffic coming in from the review, thanks alot for more tips on Secret s in Making money Blogging Martin. 🙂

  13. Hello Richard , Thanks for your quick response man. Yes, Adsense is also good and most of bloggers wants adsense for their Blogs. I am also same of them 🙂 I will apply for Adsense within few days and will share my reports on my own blog.

    Cheers

  14. Great post. I learned a lot of things from your post and yes reviews are the best way for making sales. Thanks a lot for revealing the secret to make money from blogging.

  15. Hi Jyoti.

    Yes I agree. Building an authority blog with lots of followers is the key, as is trust and honesty. They are two things that I build my blog on, and some of the reviews have seen a lot of commissions because I tell the complete truth.

  16. Hi Christy.

    Thanks for your comments.

    Yes, blogging is not an overnight sort of thing, it takes time to get on the right track.

  17. Google Adsense is good, only if you have the traffic.

    One of my reviews gives $90 as a commission. If I get 10 people looking at that a day, and 10 people go through and purchase in a month, that is a far bigger ROI than Adsense – you would need thousands of visitors and thousands of clicks to get to that sum.

  18. Hi Edi.

    I agree with everything you say here. Trust is huge in blogging, without it we won’t get far.

    Thanks for your comments.

  19. Thanks for your comments Naved.

  20. Hi Richard

    A warm welcome to you here at Nisha’s blog and I am so glad to see you here as you know I regularly follow your blog and this one as well.

    I recently shared a quote at social media that says one needs to chase his vision to earn money very accurately and money will itself come once the person properly follows his strategy to earn.

    All the points you mentioned here are very relevant and one just need to take them very practically and follow them in their true spirit.

    Thanks for sharing.

  21. Thanks for posting to this article’s i can create my knowledge from this ..

  22. Nisha Pandey

    Hello Mi Muba,

    Your quote is so perfect. Blogging is all about monetizing from one’s ideas and it requires proper execution to start delivering results.
    Thanks for following our blog.
    Have a great week!

  23. Nisha Pandey

    Hi Praveen,

    Its good to hear that this guest post helped you build on your knowledge.

    Have a great week!

  24. Hi, Richard and Nisha,

    What an interesting article, so glad to see you here on Nisha’s blog. 🙂

    Well, I don’t hate being sold to, but most definitely dislike it when it’s aggressive and inappropriate with regards to the relationship that’s been built thus far.

    The best type of selling, in my opinion, is undetectable. It’s a natural outflowing and a seamless progression of what’s next – what’s relevant and makes sense.

    You’ve made some excellent points, and my favorite takeaway is Build True Trust.

    Without a genuine caring and sincere motive behind trying to build that relationship in order to help that person, sales are jus not going to happen. When it’s relevant to them, and helpful to them, and we suggest it in the natural flow of things, it’s a beautiful thing.

    Thanks for sharing. 🙂 Hope you both have an awesome weekend.

    Take Care,
    – Carol 🙂

  25. Rechard, how are you doing today..?

    I came from your blog of the list 5 useful content this month, and I found your guest post link over there.

    Thanks for you sharing own experience about make money from blogging. Actually, this is the most principle that those help to generate income from blog.

    I would agree with you, the most important to make money with online selling is to build trust with our readers.

    Sure, when wrote some product reviewing that you have not experience, or you never tried those products. I believe that you will lack of personal experience included, you will not clear about what your are writing about.

    Your readers will make sense that you’re trying to convince them to buy those product, but you are laying them.

    thanks for sharing, this nice tips

  26. Hi Nisha,

    Great to see Richard over here sharing his knowledge because he is someone we can all learn from and does what he shares with us.

    I have bought from Richard before and recommended him to my friends because of how genuine he is and helpful. Sure, he wants to make money like we all do but not in the pushy way. His tips here are spot on.

    I hate to be sold to, I want to make this decision on my own. If I don’t resonate with what you share then I won’t buy from you but that’s my decision.

    Thanks for being so honest with this post Richard because so many people are eager to start making money and they are going about it totally in the wrong way. We live in an instant gratification society where they all want everything today. We only wish it worked that way right! A little hard work never hurt anyone.

    ~Adrienne

  27. Hi Mi.

    Thanks for your valuable comments – and the quote! It is of course correct – and if we implement some of these ideas on our blogs, I can almost guarantee that click throughs and commissions will go through the roof.

    Thanks again Mi.

  28. Hi Carol.

    Nice to see you here as well!

    I like that Carol – undetectable selling! Yes, yes, yes!

    Nobody likes to be sold to, that’s why I’m a big believer in not selling to people on my blog. I know you never sell either, it’s just a really smart way of doing business. Once a sales pitch starts and it gets aggressive, I usually hit the back button anyway. It doesn’t work for me at all that approach.

    Thanks for sharing your thoughts here Carol.

  29. Hi Adrienne.

    Great to see you over here at Nisha’s place!

    An instant gratification society where everyone want it today? Sorry, I totally disagree with you here. They wanted it YESTERDAY!!!!

    Too right, people just go about it the wrong way, and end up failing miserably. I had a client from a service based business asking me questions through my contact form, he wanted to set up a blog and he ended up doing things his way (declining all the advice i gave him). Basically, his blog is one huge reel of sales pitches for different products. We’ll see if he is still around in 6 months hey!

    Thanks for your input Adrienne.

  30. Very Interesting Article .. Thanks for sharing Nice Tips,

  31. Your post always motivates new bloggers like us. I have been following your blog since 4 month and now applying each and every method suggested here. Its really improving my results.
    And thanks for all the guides with simple language.
    your fan.

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