“How to make money from blogging.”
It’s a phrase that I hear a lot in the blogosphere, yet so many people fail to understand what it truly takes to actually make money from blogging.
I’ve seen many people fail to make money from blogging and then subsequently pull their blog offline altogether.
And I’ve seen many people blog for many months or even years – without seeing any significant income.
So what does it really take to make money from blogging?
Below are the 3 secrets that I have based my blog on. They are the foundations on which I have built a 2 year old blog which consistently makes money month after month.
Also read:- How can you Generate More Money from your Site?
No, I’m not a millionaire, but I’m making money from blogging each and every month and my blog pays for itself and then some more.
1. Make Your Blog A Sell Free Zone
Sounds daft, right?
Your reading an article on how to make money from blogging, but I’m telling you to make your blog a sell free zone.
But let’s take a look at the examples below.
- “Sir, can I interest you in the DVD’s we have on special offer today?” said the checkout girl when I had finished packing up my grocery shopping in the store.
- “Hello, I would like to introduce you to our SEO company. We offer customised monthly SEO solutions for your website…” began the spam email in my inbox recently.
Listen, most of us hate being sold to.
In fact, make that all of us.
It’s downright annoying. It’s a massive turn off. And it’s something you should completely avoid doing on your blog. A visitor who is sold to will most likely never come back to your site.
And here’s why.
When somebody is trying to sell you something, they don’t necessarily have your best interests at heart. Think of the upsell at the checkout, where the girl offered me a reduced price DVD.
The strategy here is to increase my shopping cart total and therefore try and increase each customers individual spend amount. All they want is you to say yes, and get a sale that they perhaps wouldn’t have got otherwise.
They are not giving me what I want. In fact, all they are doing is annoying me at the checkout. It also wasn’t consistent with my purchases I had already made (I had a cart full of meat and general groceries).
Do Read:- An Inspiration filled interview with the Money spinner: Enstine Muki
A far better strategy would be to put the cut price DVD’s in the DVD section, and give me the choice. Even if it was something like ‘buy 2 DVD’s and get any of these DVD’s for X amount of discount’.
So if I don’t try and sell on my blog, how does my blog make money?
Consider this. A new restaurant has opened in your neighbourhood.
Which one of these would have a greater impact on you:
- You see a billboard advertising the opening of the new restaurant.
- Your friend says she has been to the new restaurant and says the food and service were both excellent.
You see, while the billboard raises your awareness of the existence of the new restaurant, your friend has just identified a personal experience she has had when visiting the restaurant.
Which one are you more likely to act upon?
For me, I would go with the friend recommendation all day long.
I’ve become blind to billboard advertising now (in much the same way I have become blind to sidebar advertising which is why I no longer have ads in my sidebar), and I would much rather have a recommendation from someone who I know, like and trust.
The key takeaway here?
Don’t become one of those blogs that pumps out affiliate link after affiliate link to products and services that you don’t use. That is a sure fire way of failing, because your readers will see right through you.
And when a blog does this, they have just become that grocery store that tries to force purchases on their customers without a care in the world for the needs of their customer.
3. Build True Value
Just recently, I was in the market for a WordPress plugin that had just been released.
I’d seen it advertised, but I didn’t know anyone who had used it or even a recommendation. So I decided to search for a review.
And the research started with a blank search bar on Google.
I typed in the name of the product, only to be met with thousands of results.
After sifting through some of the results, it became apparent that most of the sites were not giving me the one thing I was so desperately after:
Site after site, I was met with content that was poorly put together. Scraped content. And content that offered no personal opinion on how the plugin worked or how the plugin performed.
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It was clear to me that all of these sites were just after one thing:
A click through their affiliate link.
Think about your blog for a second. Which products and services have you used that are related to your blog, that you would happily recommend to your best friend?
Write them down in a list, and go through each product.
Write a review of them. Record a video review. Include a bonus. Tell your readers WHY and HOW this product has benefited YOU. And then tell them HOW it could potentially benefit THEM.
Take this review for example. It took me about 20 hours in total to complete, and it is an EPIC. But it has earned me nearly $6k in commissions over the last 16 months.
Also Read:- Seven simple steps to launch your first affiliate review site
I built my blog with the philosophy of trying my best to help people make an informed purchasing decision. Can you do the same?
If you are still trying to figure out how to make money from blogging, try building a helpful review of a product you use and like today.
Oh, and back to my search for a review of that plugin. Did I find one?
Yes I did. The review was found on page 4 of Google. It wasn’t a huge review, but it had all the information I required.
And guess what?
I purchased the plugin through that bloggers affiliate link.
4. Build True Trust
This goes hand in hand with number 3. Building true trust is linked to building true value. You can’t have one without the other.
I’ve already said that one of my principles is to never sell to my audience, but to recommend instead.
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Of course, when I recommend a product either through mentioning it in a blog post, or doing a full on review of it, I always highlight the negative points as well as the positive points.
No product or service is 100% perfect. So don’t be afraid to point these little imperfections, difficulties or down sides to your audience.
By doing this, you are creating true trust. Many reviews will simply highlight the positives. But by pointing out the negatives, you are giving a completely honest and rounded review.
5. Reach Out And Reach Far
Just like no man is an island, no blog is an island, either.
Connect with other bloggers in your niche. Reach out to them. Add value to their posts through commenting, and share their posts through social media.
Just make sure that your connections and outreach campaign is genuine. Don’t try and connect with another blogger because of their status.
Connect with them because you genuinely like them, you genuinely like their content and you genuinely like them as a person.
Whatever you do, try and avoid becoming a brown nosed blogger!
The connections you make will not only give you and your blog more exposure, but it can also lead to referrals from those bloggers to your reviews.
I have had many bloggers tell their audience to visit one of my product reviews.
Start building your outreach campaign today, by connecting with other bloggers in your niche and building meaningful relationships with them.
Interested Reading:- How I Made $$$ in a Month – The Secrets are within Your Reach Now
What do you think?
Of course, I’m well aware that there are many other ways of making money from blogging.
But if you are still trying to figure out how to make money from blogging, recommending products you use and love and then doing an epic review on those products has been my favoured method, and if you give a try, it could become your favoured method too.
I’m interested to hear what you think about these principles. Maybe you do things slightly different, or don’t agree with me? Or maybe you have a different idea on how to make money from blogging?
Whatever your thoughts, drop them in the comments below!